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BMW i4 brings the ultimate driving machine into EV territory

It offers up to 530 horsepower, 300 miles of range, and a new infotainment system.

BMW introduced the i4, its smartest and most futuristic sedan to date. Fully electric, connected, and powerful, it’s a toned-down version of the Concept i4 developed to give buyers a battery-powered alternative to the 3 Series.

Like the design study, which was presented online in March 2020, the production model wears a giant grille that will fuel chatter for months on end. Some will love it, some will hate it; what’s certain is that it won’t go unnoticed. BMW is applying this styling cue across its range, and its market research reveals buyers like the more assertive look.

Moving beyond the grille, the i4 wears a fastback-like design characterized by a long hood and an almost coupe-like roofline. Only a few color-coded styling cues (and the lack of exhaust tips out back) hint at the electric powertrain lurking underneath the body. Designers penned the i4 to look like a sporty BMW first, and an electric car second.

And yet, you won’t find a straight-six engine between the fenders. Although full technical details won’t be released until closer to the i4’s on-sale date, BMW announced the portfolio will include several variants, including one that puts 530 horsepower under the driver’s right foot, and one capable of driving for up to 300 miles on a charge. In its quickest configuration, the i4 will take roughly four seconds to sprint from zero to 60 mph.

Interior photos, like much else, remain under wraps for the time being. We know that the big news inside will be a cutting-edge infotainment system named iDrive 8 that gains natural voice recognition technology, among other features. BMW explained artificial intelligence technology will allow the software to learn how you like to sit, where you like to go, what you like to listen to, and who you like to call for a more personalized in-car experience.

BMW will publish additional information (including pricing) about the i4 in the next few months, and sales are tentatively scheduled to start before the end of 2021. Its main rivals, at least in terms of pricing, will be the Tesla Model 3 and the Polestar 2, though the segment that the i4 will land in is going to get very crowded, very quickly.

Looking ahead, BMW expects that about 50% of its annual sales will come from EVs by 2030. It will offer an electric model in 90% of the segments it’s currently present in by 2023, meaning its range will grow with battery-powered versions of the 5 Series, the 7 Series, and the X1, and its Mini brand will be entirely electric by 2030.

BYD has launched the third-generation Qin Plus DM-i in China, and the first thing that caught my eye is its price. According to CarNewsChina, the plug-in hybrid sedan starts at 79,900 yuan, which is about $11,980. That’s an incredibly low price for a brand-new car, especially by US standards.

What’s even more impressive is the range. The Qin Plus DM-i can drive up to 137 miles on electricity alone, which should cover most people’s daily commutes without using a drop of gas. Once the battery runs out, the 1.5-liter engine takes over. Thanks to its 17-gallon tank and roughly 91 mpg with a drained battery, the combined range reaches up to 1,423 miles. 

Apple won the PC market’s worst quarter, but that’s not the entire story. It won the race by stumbling less than everyone else.

PC makers shipped just 57 million computers worldwide in Q3, which might look good, but it’s a 21% year-over-year plunge (via Counterpoint Research). And despite Apple’s Mac shipments falling by 11%, to 5.6 million, its market share rose from 8.7% to 9.8%. How did that happen?

Update (October 22 23:54 PT): In response to our query, GM clarified that offline recording support is already available on eligible vehicles. Like Tesla's Sentry Mode, it requires owners to connect a USB drive to save incident recordings, which can be viewed on the vehicle's infotainment screen. The upcoming Connected Cameras feature will build on this by giving owners remote access to these recordings via the revamped OnStar app, allowing them to check footage without walking out to their car.

General Motors has announced plans to add a new Connected Cameras feature to its OnStar service starting next year, giving drivers a way to monitor parked vehicles remotely and capture footage of certain incidents.