Google’s Gemini takes the wheel in Mercedes cars, and it’s more than just talk
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By
Varun Mirchandani Published October 10, 2025 |
What’s happened? Google and Mercedes-Benz just gave us a first glimpse at what happens when Gemini leaves your phone and enters the car. Google and Mercedes took a CLA for a spin on Google’s campus, and interacted with Gemini through the car’s built-in systems, showing off seamless conversational commands and context awareness.
Why this is important: This marks a shift from voice assistants to conversational AI agents in cars, which could make all the difference in redefining how we talk to vehicles. Gemini’s stronger context handling could make the car’s virtual assistant a more helpful, less frustrating part of the drive.
Why should I care? Well, for drivers, this could mean asking for things more naturally. One could say, “Find a coffee shop along my route that’s open now with desserts”, and they’d receive useful, context-aware answers. Gemini in-car could reduce friction in tasks like rerouting, exploring POIs, or managing calls, all hands-free.
Okay, so what’s next? We expect Mercedes to reveal official specs, deployment plans, and regional rollouts soon. Google’s blog says Gemini in cars will come via both Android Auto and Google-built cars later this year, opening the door for broader adoption across brands. If the end-user experience is stable, other OEMs could also adopt the same tech, so we’ll keep an eye on partnerships and performance tests.
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