Stellantis wants you to know that, even in a premium electric version, a Jeep is still a Jeep. In other words, as the title of the marketing campaign for Jeep’s first all-electric model says: “beautiful things can still get dirty.”
The Jeep Wagoneer S EV is slated to arrive at dealerships in January 2025 but parent-company Stellantis aims to launch its marketing campaign on TV during Netflix’s Christmas Day NFL games.
A 30-second version of the spot will also run elsewhere on television and on the Jeep brand’s social media channels, including Instagram, Facebook, and YouTube.
After showing off the luxurious faux-leather-seat interior, and a glimpse of its front three screens (for instrument, infotainment, and entertainment displays), the Wagoneer is seen breaking out of its cocoon and riding through some muddy roads.
“Jeep vehicles, even one as stunning as the Wagoneer S, look even better when they’re muddy,” says Bob Broderdorf, senior VP of Jeep North America, in a statement.
Jeep’s electric SUV, he says, breaks free from the confines of luxury stereotypes into the great outdoors, while pushing the boundaries of electric capability.
The Wagoneer S can accelerate from 0 to 60 mph in 3.4 seconds, and features Jeep’s Selec-Terrain options, allowing drivers to switch from auto to sport, eco, snow, and sand modes.
With a 100kWh battery pack, the SUV offers 300 miles of driving range, and fast-charging from 20% to 80% in 23 minutes.
In some ways, Stellantis’ media campaign for the Wagoneer S echoes similar themes used earlier this month in ads for Dodge’s first-ever EV, the Daytona Charger.
That ad, while prominently featuring pro-nature themes associated with EVs, presented the Charger as an all-American “muscle car,” reminiscent of the vehicle’s 1960s version as seen in the classic movie Bullitt and the Dukes of Hazzard TV series.
Apple won the PC market’s worst quarter, but that’s not the entire story. It won the race by stumbling less than everyone else.
PC makers shipped just 57 million computers worldwide in Q3, which might look good, but it’s a 21% year-over-year plunge (via Counterpoint Research). And despite Apple’s Mac shipments falling by 11%, to 5.6 million, its market share rose from 8.7% to 9.8%. How did that happen?
Update (October 22 23:54 PT): In response to our query, GM clarified that offline recording support is already available on eligible vehicles. Like Tesla's Sentry Mode, it requires owners to connect a USB drive to save incident recordings, which can be viewed on the vehicle's infotainment screen. The upcoming Connected Cameras feature will build on this by giving owners remote access to these recordings via the revamped OnStar app, allowing them to check footage without walking out to their car.
General Motors has announced plans to add a new Connected Cameras feature to its OnStar service starting next year, giving drivers a way to monitor parked vehicles remotely and capture footage of certain incidents.
Missing out on the self-driving future is a tough pill to swallow, especially as a car enthusiast. But that is what Tesla handed us on Wednesday, without a hint of mercy.
During its October 21, 2026 earnings call, Elon Musk told investors the Cybercab is meant mainly as a ride service. Further, nearly all of them will be owned and managed by Tesla.