Subaru’s electric comeback starts now: Trailseeker EV to debut in NYC
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Nick Godt Published April 12, 2025 |
Subaru is finally accelerating into the EV fast lane. The automaker is officially teasing the 2026 Trailseeker, an all-new electric SUV set to debut at the New York International Auto Show next week. While details are still scarce, the Trailseeker marks Subaru’s long-awaited second entry into the EV space, joining the Solterra — and the expectations couldn’t be higher.
The teaser image offers only a glimpse of the Trailseeker’s rear badge and taillight, but the name alone suggests rugged ambitions. It’s a clear nod to Subaru’s outdoorsy heritage. But in the EV space, the outdoors belongs to brands like Rivian, whose upcoming R2 compact SUV is already turning heads. The Trailseeker is Subaru’s chance to reassert its identity in an electric age.
Currently, Subaru’s only EV is the Solterra, a joint venture with Toyota that shares a platform with the bZ4X. While the Solterra nails some Subaru essentials — all-wheel drive, spaciousness, and off-road capability — it falls short on key EV metrics. Reviewers have pointed to its modest 225-mile range, slow 100kW charging, and unremarkable acceleration, especially compared to rivals like the Hyundai Ioniq 5 or Ford Mustang Mach-E.
The hope is that Subaru has learned from these criticisms and is poised to deliver a more competitive product. The Trailseeker could either be a variation of a newer Toyota EV (possibly the next-gen C-HR+), or something entirely new under the shared platform strategy. Subaru previously announced that its next three EVs would be co-developed with Toyota, before launching four in-house EVs by 2028.
Given how long Subaru has waited to expand its EV offerings, the Trailseeker has to deliver. It’s not just about adding a second electric model — it’s about keeping pace with a market rapidly leaving legacy automakers behind. If the Trailseeker can improve on the Solterra’s shortcomings and channel that classic Subaru ruggedness into a truly modern EV, it might just be the spark the brand needs.
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