Generative AI is just starting to break into the world of video, but some new features in Premiere Pro are taking things to the next level. Adobe has announced a host of generative AI video tools that it will be introducing to the Premiere Pro video editing suite throughout the year, and they look pretty incredible.
The brand is working to expand on its own AI model, Adobe Firefly, which started as a text-to-image generator last March and has quickly expanded its AI brand across several editing mediums.
Now, Adobe will diversify video-generating functionality into the model. While the technology is still in development, Adobe is collaborating with companies that have respected third-party generative AI models, including OpenAI, Runway, and Pika to inundate Premiere Pro with the best AI-based video editing features.
The video editing features are intended for professional-level video creation and production workflow, and will join Adobe’s current family of Firefly models, which include image, vector, design, and text effects. Some of the new AI video editing features coming to Adobe Premiere Pro include:
In addition to the specific features, Adobe is also allowing editors the ability to select which third-party models work best with their footage within Premiere Pro. The brand also plans to include content credentials, which will tag the media as AI-generated and specify what model was used to create the content.
“Adobe is reimagining every step of video creation and production workflow to give creators new power and flexibility to realize their vision,” Adobe Creative Product Group Senior Vice President Ashley Still said in a statement.
“By bringing generative AI innovations deep into core Premiere Pro workflows, we are solving real pain points that video editors experience every day, while giving them more space to focus on their craft,” she added.
Apple is less than a day away from launching its highly anticipated OLED MacBook Pro with a touch-sensitive screen. But it appears that the upgrade is going to cost a pretty penny. According to a report by Bloomberg, Apple is reportedly eyeing a starting price of $2,899 for the 14-inch MacBook Pro, while the 16-inch version could start at $3,399 in the US.
"At $2,899, the 14-inch model would mark the highest starting price for a new MacBook Pro model, surpassing the $2,799 Apple charged for a 17-inch version introduced in 2006," says the report. The report claims that Apple is targeting a minimum price hike of $400 for its upcoming redesigned 14-inch and 16-inch MacBook Pro models.
I've spent a good amount of time digging into the spec sheet of the new M6 MacBook Pro (14-inch), and for all intents and purposes, this is a classic Apple "chip and connectivity" refresh. It's not a full redesign. The chassis, Liquid Retina XDR panel, speakers, ports, and battery, all of them carry over unchanged.
However, the M6 brings more cores, stronger on-device AI, higher memory bandwidth on the larger configs, and modern wireless. Here’s the practical rundown of what actually improved, and whether those gains are worth your money.
Two new highly requested iCloud plugins just got added to ChatGPT, giving people who rely on Apple’s Mail and Calendar services a way to search emails, check appointments, and manage their schedules directly through the chatbot.
The integration is rolling out to all ChatGPT plans, including the free tier. You can access it on the web, desktop, and iOS.