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Even AMD is surprised by how fast it’s gaining on Nvidia

AMD's most recent GPU launch was widely successful, pushing the company to new heights in terms of market share in Japan.

AMD’s RX 9000 series quickly joined the ranks of the best graphics cards, and it appears that its success came as a surprise to everyone — yes, even AMD itself. At a recent roundtable in Japan, the company revealed that its market share skyrocketed recently, reaching a whopping 45% in Japan. Although this refers to Japan, it’s easy to imagine that AMD is gaining on Nvidia globally, too, although there are a few things to consider here.

AMD’s Yoshiaki Sato and Saki Suzuki shared a couple of updates during a Team AMD Roundtable held in Japan, which was later shared by ASCII. AMD was joined on stage by representatives of its many board partners, including ASRock, Asus, Gigabyte, MSI, PowerColor, and Sapphire. AMD’s add-in board partners (AIBs) reportedly shared that they wanted to make and sell more Radeon graphics cards, but were being held back due to a lack of GPUs. To this, AMD’s Sato replied: “AMD isn’t used to selling [this many] graphics cards.”

This got a laugh from the audience, and I admit, I chuckled, too. It’s a candid response that shows that AMD maybe hasn’t predicted just how much gamers would be willing to embrace its new GPUs.

That 45% market share in Japan is a success, but AMD isn’t resting on its laurels. Sato said that the 45% figure is a “peak” for AMD, but one of its board partners chimed in with: “No, we’re below the majority. We’re the opposition party, so let’s aim for 70%,” which prompted another representative to say: “We’ve never been the ruling party!”

AMD is well aware of its market share compared to its rival, Nvidia. Worldwide figures usually pin AMD at anywhere between 10% and 18% of the GPU market. However, we might see an increase considering that AMD’s RX 9070 GPUs are flying off the shelves … but that might put a stop to its market share gains, too.

Although AMD was able to deliver more stock than Nvidia’s RTX 50-series (which is sometimes referred to as a “paper launch“), the GPUs are largely sold out at many U.S. retailers. When they’re back in stock, they might be more expensive — and that’ll put an end to AMD’s performance-per-dollar argument. Let’s hope that the company can find a middle ground with its board partners and deliver more cards to gamers at MSRP, or at least close to it. It’s clear that the market is finally open to it.

Touchscreen laptops have been around for years. You can get them in all sizes and shapes. Just not from Apple. For years, the Cupertino giant has treated the idea of a touchscreen MacBook the way I treat a meeting that could have been an email: with open contempt. However, Wednesday looks like the day the company could finally change its mind. 

The latest Apple invite puts the “Pro and Tell” showcase in Los Angeles at 10 a.m. PT (1 p.m. ET) on October 28, 2026. Instead of a regular live-streamed keynote, it is an invitation-only, hands-on event for a handful of press and creators (similar to what the company did for the MacBook Neo earlier this year). 

Two residents of Chicago have filed a lawsuit in the US over claims that robots run by Coco Robotics and Serve Robotics captured their facial and hand measurements without consent, bringing renewed attention to the food delivery robots. The cases raise a troubling question: If a robot delivers food to your door, can it also be gathering sensitive information about you?

According to a report by The Associated Press, the proposed class-action lawsuits were filed in Cook County on Oct. 9 and allege violations of Illinois’ Biometric Information Privacy Act. The complaints claim that the robots’ cameras and LiDAR sensors captured information on customers’ faces and hands as they approached the machines to pick up their orders. Both have denied the allegations.

Nearly a month after announcing the GPT-6.1 Sol model, OpenAI unveiled GPT-6.1 Terra today. The latest addition to the family focuses on computer use, visual reasoning, coding, and professional work, while costing 50% less through the API than GPT-5.6 Terra.

OpenAI says Terra can handle everything from filling out browser forms and working inside spreadsheets to interpreting technical drawings and editing videos. The company says it can also complete computer-based tasks more than three times faster than GPT-6 Astra and GPT-6.1 Sol.