The Vision Pro made a big splash when it launched earlier this year, but a new report shows just how quickly interest has died down.
It’s only been out for eight months, but The Information is reporting that production is being suspended next month because of “weak demand,” with some suppliers having “already halted manufacturing components since early summer.”
Apple could suspend production of the Vision Pro as soon as next month amid weak demand, and some suppliers have already halted manufacturing components since early summer. Check out my latest scoop with @QianerLiu for @theinformation
— Wayne Ma (@waynema) October 23, 2024
The Vision Pro was never meant to be a mainstream product. Very few products that cost $3,499 really can be. Apple hasn’t been afraid of admitting this, but if it’s true that Apple has already put a pause on manufacturing, that spells bad news for the future of this technology.
The report comes just days after CEO Tim Cook gave an interview that acknowledges this fact pretty bluntly.
“At $3,500, it’s not a mass-market product,” Cook says in the interview with The Wall Street Journal. “Right now, it’s an early-adopter product. People who want to have tomorrow’s technology today—that’s who it’s for. Fortunately, there’s enough people who are in that camp that it’s exciting.”
That makes the situation sound a bit more promising than The Information’s sources say, but we do know that Apple has plans to follow up the Vision Pro with future headsets, including both a cheaper entry-level version and true Vision Pro 2. Last we heard, the cheaper Vision was scheduled for 2025, while the Vision Pro 2 would land in 2026.
On the other hand, this summer The Information reported that Apple had already discontinued work on the Vision Pro 2 to favor development of the cheaper model.
Regardless of how you slice it, though, it’s certainly worrying that the Vision Pro doesn’t have enough demand to continue production, especially for a product that won’t get updated every year. Meta has suspended production on the Quest Pro as well, with a possible release date for the Quest Pro 2 being held until 2027.
The absolutely absurd idea of putting a touchscreen display on a mouse isn't exactly new. Turtle Beach already did it with its Command Series MC7, which features a 2.25-inch control screen. But apparently, even that wasn't ridiculous enough for Arctic Fox Technologies. Its new Super Mouse looks like someone took the chunky old Atari ST mouse, slapped a touchscreen and scroll wheel on it, and called it an upgrade.
The result is a rather unusual-looking mouse that is now on Kickstarter, starting at $199. And as ridiculous as it looks, some of its features are genuinely intriguing.
Apple is less than a day away from launching its highly anticipated OLED MacBook Pro with a touch-sensitive screen. But it appears that the upgrade is going to cost a pretty penny. According to a report by Bloomberg, Apple is reportedly eyeing a starting price of $2,899 for the 14-inch MacBook Pro, while the 16-inch version could start at $3,399 in the US.
"At $2,899, the 14-inch model would mark the highest starting price for a new MacBook Pro model, surpassing the $2,799 Apple charged for a 17-inch version introduced in 2006," says the report. The report claims that Apple is targeting a minimum price hike of $400 for its upcoming redesigned 14-inch and 16-inch MacBook Pro models.
I've spent a good amount of time digging into the spec sheet of the new M6 MacBook Pro (14-inch), and for all intents and purposes, this is a classic Apple "chip and connectivity" refresh. It's not a full redesign. The chassis, Liquid Retina XDR panel, speakers, ports, and battery, all of them carry over unchanged.
However, the M6 brings more cores, stronger on-device AI, higher memory bandwidth on the larger configs, and modern wireless. Here’s the practical rundown of what actually improved, and whether those gains are worth your money.