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This Windows laptops gets surprisingly close to dethroning the MacBook Air

The Apple MacBook Air M3 has been one of the best 13-inch laptops you can buy. Maybe the best. But the Asus Zenbook S 13 OLED is a strong challenger.

The Apple MacBook Air M3 has ruled the 13-inch laptop market for a while now. Unless you absolutely need Windows, there’s been little reason to choose any other laptop thanks to the MacBook’s build quality, performance, and class-leading battery life.

Asus has long provided some solid competitors, though. In particular, the Zenbook S 13 OLED brings a spectacular OLED display to the fight. It’s a very good laptop as well, but does it have enough to dethrone the MacBook Air?

The Asus Zenbook S 13 OLED starts at $1,200 for an Intel Core Ultra 7 155H, 16GB of RAM, a 512GB SSD, and a 13.3-inch 2.8K OLED display. While the laptop can also be purchased with 32GB of RAM and a 1TB SSD in some areas, pricing is currently unavailable in the US.

The MacBook Air M3 comes in a range of configurations, with the base model priced at $1,099 for an 8-core CPU/8-core GPU M3 chipset, 8GB of RAM, a 256GB SSD, and a 13.6-inch IPS display. Various upgrades are available, such as an 8-core CPU/10-core GPU M3 for an extra $100. It’s $200 more for 16GB of RAM and an additional $800 for the maximum 2GB SSD. The fully loaded model with the faster M3, 24GB of RAM, and a 2TB SSD is $2,299. That makes the MacBook Air less expensive at the entry-level, but a lot more expensive at the high end.

These are two very thin laptops, with the ZenBook S 13 coming in at 0.46 inches at its thickest point and the MacBook Air M3 at 0.44 inches. The Zenbook is considerably lighter at 2.2 pounds versus 2.7 points. The MacBook’s bezels are a bit thinner all around, making it just slightly wider, but not as deep, even with its larger display.

The Zenbook S 13 has more angles and a keyboard that props up at an angle, which gives it a slightly sleeker aesthetic than the blockier and less angular MacBook Air. Somehow, though, Apple’s meticulous design comes through and gives the MacBook Air a slightly more elegant appearance. Apple also offers more colors, including Midnight Black, Starlight, Space Gray, and Silver. Nonetheless, both laptops have their charms and you’ll have a great-looking machine no matter which you choose.

In terms of build quality, they’re also on equal footing. In fact, the Zenbook S 13 might be the more rigid laptop given some bendiness in the MacBook Air’s display. While the MacBook is machined from a chunk of aluminum, the Zenbook uses a “plasma ceramic aluminum” material that gives the lid a unique feel. Overall, both laptops feel very well built and robust.

The Zenbook S 13 also has more connectivity, with a mix of modern and legacy ports. The MacBook Air’s one advantage is its MagSafe 3 power adapter that keeps both Thunderbolt 4 ports available for use even when charging. Both have the same level of wireless connectivity.

Both also have 1080p webcams, while the ZenBook S 13 adds in an infrared camera for Windows 11 Hello facial recognition. The MacBook Air has Apple’s Touch ID sensor built into the power button. The ZenBook S 13 can take advantage of the Neural Processing Unit (NPU) built into the Intel Meteor Lake chipset that powers Microsoft’s Studio Effects software, including AI background blurring and other effects. The MacBook Air will be able to take advantage of the AI features coming in macOS Sequoia later this year.

The Zenbook S 13 OLED uses the 15-watt Intel Core Ultra 7 155U with 12 cores (two Performance, eight Efficient, and two Low Power Efficient) and 14 threads. It’s a chipset aimed at better efficiency for productivity users. The MacBook Air has two chipsets, an 8-core CPU/8-core GPU version and one with 10 GPU cores. It’s also aimed primarily at productivity users, but it has a reasonably fast GPU and CPU optimizations that help speed up various creativity tasks like encoding and decoding video.

Overall, the MacBook Air M3 is faster than the Zenbook S 13 OLED, and it would make for a better entry-level photo- and video-editing laptop. Neither of these machines are very good for gamers.

The Zenbook S 13 OLED’s best feature is right there in its name — its excellent OLED display. It’s sharper at 2880 x 1800 in a 13.3-inch 16:10 display size compared to the MacBook Air’s 13.6-inch, 16:10 2560 x 1664 panel. And of course, when looking at the two side by side, the OLED display’s brilliant colors and inky blacks stand out.

When tested with a colorimeter, the difference is significant. First, the Zenbook S 13 OLED’s display has wider colors at 100% of sRGB, 97% of AdobeRGB, and 100% of DCI-P3 compared to the MacBook Air’s display at 100%, 87%, and 99%, respectively. The Zenbook’s color accuracy is also better at a DeltaE of 1.12 versus 1.24 for the MacBook Air. And the Zenbook’s contrast is nearly infinite, measuring at 27,180:1 compared to 1,480:1. The only metric where the MacBook Air’s display is better is brightness, at 495 nits versus 391 nits.

The MacBook Air M3 has a very good IPS display. But the Zenbook S 13 OLED’s panel is a lot better.

The MacBook Air also has a much better 4-speaker audio system that delivers more volume and clearer sound than the Zenbook’s 2-speaker setup.

Both laptops are very portable, with the Zenbook S 13 OLED winning based on its half-pound lower weight.

More impressive is the MacBook Air M3’s phenomenal efficiency. It lasted 19 hours in both our web-browsing and video-looping battery tests, while the Zenbook went for 8.75 hours and 12.5 hours, respectively. The MacBook Air also lasts longer when running more demanding tests.

Ultimately, if battery life matters, then the MacBook Air is your best choice for a small laptop.

The Zenbook S 13 OLED is among the best 13-inch Windows laptop you can buy right now. It’s very well built, fast enough for demanding productivity users, has an attractive and solid build, and its battery life is decent. It’s even one of the very few Windows laptops that is portable enough to compete with the MacBook Air. You can’t ignore that brilliant OLED screen either. If you want a MacBook Air competitor on the Windows side, the Zenbook S 13 is one of the very best.

But comparing it directly with the MacBook Air M3, it must be said that the latter is faster and gets significantly better battery life. It’s hard to beat the efficiency of Apple’s Silicon chipsets, and considering the two are very close in price, the MacBook Air M3 gets the overall win.

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Apple has an incredible talent for making me admire its products while simultaneously questioning what on earth it's thinking with the pricing. This isn't even something as bizarre as a monitor stand, but the audacity for starting a new laptop lineup from $2,000 doesn't surprise me.

The newly announced 14-inch MacBook Pro with M6 is just the latest to showcase this. The funny thing is, I already know that it's going to be a reliable workstation. You get a powerful new 2nm M6 processor, a gorgeous Liquid Retina XDR display, and up to 24 hours of battery life. We were impressed by the M5 MacBook Air, so the high-end M6 powered MacBook Pro definitely won't let us down.