AI is infiltrating the world of advertisements, and Coca-Cola is the latest to find a use for it. The Coca-Cola Company announced Monday ahead of Siggraph that it has partnered with the ad agency to WPP to incorporate AI from Nvidia into its global ad campaigns.
“With Nvidia, we can personalize and customize Coke and meals imagery across 100-plus markets, delivering on hyperlocal relevance with speed and at global scale,” Samir Bhutada, global VP of StudioX Digital Transformation at Coca-Cola, said in a press statement released Monday.
Coke has been working with WPP to develop Prod X, a custom production studio and digital twin tools that the beverage company can use in its ads. A digital twin is just a virtual copy of a real-life object that can be manipulated in a 3D environment. You can probably see why it would helpful for a company like Coca-Cola.
WPP also announced Monday that Coca-Cola will be among the first adopters of Nvidia NIM microservices for Universal Scene Description (OpenUSD), a “3D framework that enables interoperability between software tools and data types for building virtual worlds,” that was invented by Pixar Animation Studio. With NIM and USD, WPP is able to leverage a large catalog of branded images and digital models, and assemble them into localized, culturally relevant scenes so that Coca-Cola can better target local markets.
This content engine is based on Nvidia’s Omniverse Cloud, an API and SDK platform that connects a variety of 3D tools.
WPP leverages that platform to connect product-design data from software such as Adobe’s Substance 3D with, for example, generative AI systems from Adobe and Getty so that its designers can create photorealistic product models (in this case, bottles of Coca-Cola) using natural language prompts.
Ad makers can generate enormous libraries of visual assets as well as the python code needed to create the 3D scenes around those assets.
“The beauty of the solution is that it compresses multiple phases of the production process into a single interface and process,” Perry Nightingale, senior vice president of creative AI at WPP, said of the new NIM microservices. “It empowers artists to get more out of the technology and create better work.”
Acer’s Predator Atlas 8 finally has a US release date and price, several months after the company first showed off the handheld in May. The highlight is the Intel Arc G3 Extreme chip inside, which has been adopted by only a couple of other consoles besides the Atlas 8. This version will go on sale exclusively at Best Buy on November 1 for $1,299.99.
Acer originally said the Atlas 8 would arrive in North America in October, but left pricing open at the time. The launch came amid the ongoing DRAM crunch, which has made memory more expensive across the PC industry and complicated pricing for hardware makers.
Google DeepMind's AI world model Genie 4 can now build interactive worlds that you can explore and reshape as they run. It also generates ambient sounds, music, and dialogue that respond to your actions.
The new world model builds on Genie 3 with improved realism, more natural human movement, and better simulations of real-world physics. It could eventually help with everything from game development to training robots.
Apple has an incredible talent for making me admire its products while simultaneously questioning what on earth it's thinking with the pricing. This isn't even something as bizarre as a monitor stand, but the audacity for starting a new laptop lineup from $2,000 doesn't surprise me.
The newly announced 14-inch MacBook Pro with M6 is just the latest to showcase this. The funny thing is, I already know that it's going to be a reliable workstation. You get a powerful new 2nm M6 processor, a gorgeous Liquid Retina XDR display, and up to 24 hours of battery life. We were impressed by the M5 MacBook Air, so the high-end M6 powered MacBook Pro definitely won't let us down.