The Blu-Ray format includes next-generation technology for storing high definition TV content (HDTV), provides greater storage capacity, and adopts core video formats such as MPEG-2 and MPEG-4 AVC. PowerDVD–the world’s leading PC playback software–and burning applications–Power2Go, InstantBurn, PowerProducer–are Blu-ray ready.

“CyberLink’s participation at IFA Berlin with BDA is a great chance to demonstrate our support for key blue-laser burning and playback technologies,” said Alice H. Chang, CEO of CyberLink Corp. “Our showcase along with HP demonstrates our readiness for and capabilities in working with tier-one hardware manufacturers to deliver complete solutions, while communicating the benefits of this next-generation disc media technology.”

“We are pleased to be working with CyberLink to exhibit our Blu-ray Disc hardware at this year’s IFA in Berlin,” said Maureen Weber, general manager, Personal Storage Business, HP. “Consumer demand for recording and enjoying high definition video is rising, and we’re excited to demonstrate this advanced technology from HP and CyberLink to our customers to show how easy it is to play and burn Blu-ray Discs.”

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