He’s still thought of as the “I’m a Mac” guy by many, but Justin Long has been working with everyone but Apple in recent years — Huawei, Intel, and now Qualcomm. In a surprise 30-second video shown during Qualcomm’s Computex keynote, Long was caught searching for a Snapdragon-powered PC to replace his MacBook.
In the original Apple TV commercials broadcast almost two decades ago, Long’s “Mac guy” character teased John Hodgman’s “PC guy” character about everything Macs could do better than PCs. The saga continued when Apple got Hodgman back to talk about the M1 chips in 2020, and Intel responded by hiring Long to mock Apple’s Touch Bar in 2021.
In this new skit, the “Mac guy” spots us watching him search “Where can I find a snapdragon powered PC?” — and all he has to say is, “What? Things change.”
It’s a nice line, announcing that it’s now the PC guy’s turn to win the war. Long’s return is a fun and unexpected sight, and the perfect way to show that the Mac-PC war is 100% back on.
During the video, Long swipes at annoying macOS notifications warning him about app incompatibility and battery — implying that the new Snapdragon-powered Windows on Arm PCs expect to outdo the competition in these areas. And indeed, Microsoft has released plenty of claims and benchmarks for the new Copilot+ PCs in recent weeks.
In terms of app compatibility, a lot of big names have already recompiled their apps for ARM, including Zoom, Adobe Lightroom, and Google Chrome. Overall, Microsoft says it expects 90% of all user time to be spent on native apps. As for the rest, Microsoft is confident that its emulator app, Prism, is just as efficient as Apple’s Rosetta 2.
As for battery life, Microsoft showed the new Surface Copilot+ PC survive 16 hours and 56 minutes of web browsing, doubling the attempt of one of its Intel-based predecessors.
June 18th is the release date for a number of the new Copilot+ PCs, including the new Surface laptop, so we only have to wait a little longer to find out whether this war is truly about to get interesting again.
The absolutely absurd idea of putting a touchscreen display on a mouse isn't exactly new. Turtle Beach already did it with its Command Series MC7, which features a 2.25-inch control screen. But apparently, even that wasn't ridiculous enough for Arctic Fox Technologies. Its new Super Mouse looks like someone took the chunky old Atari ST mouse, slapped a touchscreen and scroll wheel on it, and called it an upgrade.
The result is a rather unusual-looking mouse that is now on Kickstarter, starting at $199. And as ridiculous as it looks, some of its features are genuinely intriguing.
Apple is less than a day away from launching its highly anticipated OLED MacBook Pro with a touch-sensitive screen. But it appears that the upgrade is going to cost a pretty penny. According to a report by Bloomberg, Apple is reportedly eyeing a starting price of $2,899 for the 14-inch MacBook Pro, while the 16-inch version could start at $3,399 in the US.
"At $2,899, the 14-inch model would mark the highest starting price for a new MacBook Pro model, surpassing the $2,799 Apple charged for a 17-inch version introduced in 2006," says the report. The report claims that Apple is targeting a minimum price hike of $400 for its upcoming redesigned 14-inch and 16-inch MacBook Pro models.
I've spent a good amount of time digging into the spec sheet of the new M6 MacBook Pro (14-inch), and for all intents and purposes, this is a classic Apple "chip and connectivity" refresh. It's not a full redesign. The chassis, Liquid Retina XDR panel, speakers, ports, and battery, all of them carry over unchanged.
However, the M6 brings more cores, stronger on-device AI, higher memory bandwidth on the larger configs, and modern wireless. Here’s the practical rundown of what actually improved, and whether those gains are worth your money.