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Apple unveils MacBook Pro upgrade, plus a price cut for entry-level option

Apple announced the latest MacBook Pros will be receiving yet another hardware upgrade -- introducing Intel's latest seventh-gen processors. Despite the upgrade, Apple is also dropping the entry-level price.

At WWDC on Monday, Apple announced the latest MacBook Pros will be getting yet another update, this time bringing Intel’s latest seventh-generation “Kaby Lake” processors to the flagship notebook lineup. While it wasn’t exactly the star of the show at WWDC, it comes as a welcome reminder that Apple remains committed to the MacBook Pro as a platform.

Starting today, the entire MacBook Pro line will be receiving a much-needed hardware upgrade, with Intel’s latest-generation Core processors replacing the sixth-gen Core chips that shipped with the new MacBook Pro lineup in late 2016. This will mean better performance, improved power efficiency, and higher turbo boost clock speeds.

The MacBook Pro 13 can now hit 3.5GHz with the top-end Intel Core i7, while the MacBook Pro 15 will hit 3.1GHz with its own seventh-generation Intel Core i7 chip.

The 15-inch model will also feature more powerful discrete graphics options, as well as more video memory.

Thankfully, Apple isn’t charging more for the new chips. The opposite, in fact: The entry-level MacBook Pro 13 (without the Touch Bar) will not only receive a faster processor, but also a cheaper price, starting at $1,300 instead of its debut price of $1,500. That’s definitely a step in the right direction for anyone eyeballing a low-price MacBook Pro.

We’ll have to wait and see just how well the new seventh-gen processors perform up and down the MacBook Pro lineup, but with strong performance from the current sixth-generation chips, we can expect higher clock speeds and better all around performance. Our tests of Windows 10 systems found that notebooks with seventh-gen Intel Core hardware were 10 to 15 percent quicker than those with sixth-gen chips.

Even the lowly MacBook is getting an upgrade, the new seventh-generation Intel Core i7 hits 1.3GHz, and offers a 50 percent faster SSD and supports twice the amount of RAM.

Meanwhile, the MacBook Air struggles on. Apple announced the MacBook Air will be receiving a similar hardware upgrade, but didn’t get into the specifics. That likely means it will be similar to its predecessors in most respects, but receive a bump to Intel seventh-gen Core.

The latest MacBook Pros and MacBook Air won’t ship running Apple’s new MacOS High Sierra — a refinement to the last major MacOS update — but it will be available for download today via Apple’s Developer program. For everyone else, the MacOS High Sierra will be coming this fall and maybe you can get it at a lower price with Black Friday MacBook deals.

Apple is less than a day away from launching its highly anticipated OLED MacBook Pro with a touch-sensitive screen. But it appears that the upgrade is going to cost a pretty penny. According to a report by Bloomberg, Apple is reportedly eyeing a starting price of $2,899 for the 14-inch MacBook Pro, while the 16-inch version could start at $3,399 in the US.

"At $2,899, the 14-inch model would mark the highest starting price for a new MacBook Pro model, surpassing the $2,799 Apple charged for a 17-inch version introduced in 2006," says the report. The report claims that Apple is targeting a minimum price hike of $400 for its upcoming redesigned 14-inch and 16-inch MacBook Pro models.

I've spent a good amount of time digging into the spec sheet of the new M6 MacBook Pro (14-inch), and for all intents and purposes, this is a classic Apple "chip and connectivity" refresh. It's not a full redesign. The chassis, Liquid Retina XDR panel, speakers, ports, and battery, all of them carry over unchanged.

However, the M6 brings more cores, stronger on-device AI, higher memory bandwidth on the larger configs, and modern wireless. Here’s the practical rundown of what actually improved, and whether those gains are worth your money.

Two new highly requested iCloud plugins just got added to ChatGPT, giving people who rely on Apple’s Mail and Calendar services a way to search emails, check appointments, and manage their schedules directly through the chatbot.

The integration is rolling out to all ChatGPT plans, including the free tier. You can access it on the web, desktop, and iOS.