For the past several months, rumors have been circulating about Apple’s plans to refresh the MacBook Pro line, specifically via the addition of a touch-based OLED bar of function keys. Now, the company has confirmed that it will hold an event on October 27 — and we may have learned the name of that new keyboard component.
The theory is that the OLED strip of dynamic function keys will follow the same naming convention as Apple products like the Magic Mouse, Magic Trackpad, and Magic Keyboard. In February 2016, an application was submitted trademarking the “Magic Toolbar,” according to a report from trademark expert Brian Conroy.
However, it wasn’t Apple that submitted the application, it was a Delaware-based company operating under the name Presto Apps America LLC. Since then, this entity has applied for global trademark protection of the term.
Conroy argues that Presto Apps America must be a cover for Apple, because the costs associated with these applications exceed 16,000 euros (about $17,500). Given that Apple has already trademarked the likes of the Magic Mouse and the Magic Keyboard, it would be relatively simple for the company to object to someone else trademarking the Magic Toolbar.
Either Presto Apps America is taking a major gamble, or the organization is working on behalf of Apple. Separate trademark applications that were submitted for Canadian, Malaysian, and Indonesian approval seems to point to the latter scenario.
Conroy reports that the three different law offices that applied for trademarks in these regions match the entities that trademarked the term Airpods last year. This certainly adds credence to the idea that Apple is behind efforts to trademark the Magic Toolbar.
At this point, this is all conjecture, but we’re likely to know whether it’s accurate soon enough. Apple is all-but-confirmed to unveil its new MacBook Pro hardware next week, so we’ll see how many times the phrase “Magic Toolbar” crops up over the course of the event.
Did you think hitting delete on your AI chatbot conversation actually makes it disappear? Georgia Tech researchers just proved that's not entirely true. They have built a forensic tool called ORISA that can dig deleted conversations from your phone and even rebuild them into a working chatbot session you can keep talking to.
How can ORISA bring deleted AI conversations back?
Touchscreen laptops have been around for years. You can get them in all sizes and shapes. Just not from Apple. For years, the Cupertino giant has treated the idea of a touchscreen MacBook the way I treat a meeting that could have been an email: with open contempt. However, Wednesday looks like the day the company could finally change its mind.
The latest Apple invite puts the “Pro and Tell” showcase in Los Angeles at 10 a.m. PT (1 p.m. ET) on October 28, 2026. Instead of a regular live-streamed keynote, it is an invitation-only, hands-on event for a handful of press and creators (similar to what the company did for the MacBook Neo earlier this year).
Two residents of Chicago have filed a lawsuit in the US over claims that robots run by Coco Robotics and Serve Robotics captured their facial and hand measurements without consent, bringing renewed attention to the food delivery robots. The cases raise a troubling question: If a robot delivers food to your door, can it also be gathering sensitive information about you?
According to a report by The Associated Press, the proposed class-action lawsuits were filed in Cook County on Oct. 9 and allege violations of Illinois’ Biometric Information Privacy Act. The complaints claim that the robots’ cameras and LiDAR sensors captured information on customers’ faces and hands as they approached the machines to pick up their orders. Both have denied the allegations.