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The Vision Pro still has a chance at success

A new report predicts that Vision Pro units sold could double in 2025.

There’s no doubt that the Vision Pro hasn’t exactly been a bestseller. A new report from market analysts indicates that fewer than 500,000 Vision Pro headsets will be sold by the end of the year.

However, the report also offers some good news for the future of the platform. According to Bloomberg, citing data from market analyst IDC, Apple is planning a cheaper version of the Vision Pro in 2025, and that could be the company’s ticket to a much more popular device, predicting that it could double the sales of the Vision Pro next year.

Since both headsets would run visionOS, this would mean that the overall user base of Apple’s Vision headset line could triple after the anticipated launch of a low-cost version of the Vision Pro in late 2025. This is key, because as the report indicates, the success of the platform depends on how much content is available. Since the Vision Pro is now available outside the U.S., Apple needs local content for international markets, and a thriving community is needed to inspire developers and publishers to create more 3D videos and interactive mixed reality experiences.

To be fair, Apple never expected the Vision Pro to be a high-volume product. In fact, producing this advanced spatial computer was challenging enough that Apple’s supply chain reportedly struggled to make enough for the February 2024 launch.

But that doesn’t mean Apple isn’t eager to increase Vision headset sales and introduce more people to this new way of interacting with computers. An obvious first step is lowering the price. But Apple also needs more apps, games, and immersive content in the visionOS App Store.

A large user base would give developers a reason to design new apps that take advantage of immersive technology. But currently, Vision Pro owners have a limited number of apps, most still working as flat screens that hover in space. We’re still in the first six months since the Vision Pro’s launch, and Apple’s recent update greatly improves visionOS. However, the “killer app” for the Vision Pro doesn’t exist yet.

For most people, a $3,500 headset is likely too expensive if it’s simply used as a virtual iPad and a personal theater. A $1,750 Vision headset, however, could do the trick — if Apple can make it more comfortable without cutting too many features.

Google just dropped its latest AI model, Gemini 4 Carbon, designed to tackle complex coding jobs and cybersecurity threats. The company claims it can work through difficult engineering problems for days, finding hidden bugs and developing fixes across large codebases.

Gemini 4 Carbon also takes the top spot on Artificial Analysis' updated Intelligence Index, scoring 59 points, pushing out Claude Opus 5.5, OpenAI's GPT-6 Astra, and even its own predecessor Gemini 4 Argon.

Apple has just introduced a redesigned MacBook Pro with a few bells and whistles. The focus this time around is on a thinner and lighter build, and an upgrade to a touch-sensitive OLED screen without any ugly notch. And, in case you were wondering, there is definitely a price premium to pay for these niceties, which also include a glowing Apple logo at the back. What if you wanted to get the best that Apple has to offer? Well, the numbers are finally here.

For a mere $14,549, you can get yourself the fully kitted 16-inch MacBook Pro PROLED XDR with the beefiest laptop chip that Apple has to offer, and the best memory configuration in tow. For nearly $15,000, you treat yourself to the 16-inch version of the laptop with a nano-texture glass layer on the screen to reduce reflections and glare.

Apple has unveiled its first-ever touchscreen MacBook Pro. The company seems a bit confused about the naming, calling it the "MacBook Pro with PROLED XDR Display," which is tough to remember. If you look past that and review the full spec sheets, you might ask a genuine question: what are the differences between the touchscreen and non-touchscreen versions?

Given that Apple continues to sell both variants together, that's a genuine question. Luckily, you don't have to spend more time lining up the spec sheets side by side and hunting for differences hidden in the fine print. I took that bullet for you. Here's everything that's different between the PROLED XDR Display and the regular MacBook Pro.