“When someone would like to have the best, they just go for the best,” said Nvidia’s CEO Jensen Huang in a Q&A session with media at CES 2025. Huang was speaking on the newly-announced RTX 5090, and its new price tag of $2,000, making it the most expensive desktop graphics card Nvidia has ever released.
It’s a new high for Nvidia, but also a bold departure from the rest of the range. The next card down in Nvidia’s stack, the RTX 5080, comes in at $1,000 — half the price of the flagship. Huang suggested that customers don’t want to deal in micro-segmentation minutia. “$2,000 is not small money, it’s fairly high value,” Huang said. “But a lot of customers, they just absolutely want the best.”
In the session, the decorated CEO covered everything from tariffs to AI scaling to gaming. A lot of focus was placed on Nvidia’s new RTX 50-series GPUs, however, which Huang suggests is much more than just a new graphics card generation. “Without AI, and without the Tensor cores and all of the innovation around DLSS 4, these capabilities simply wouldn’t be possible.” Huang also hinted at possible GPUs lower down the stack, saying, “Is there a 60s? I don’t know. It is one of my favorite numbers, though,” hinting at a possible RTX 5060 in the future.
Although the $2,000 price of the RTX 5090 has grabbed headlines, Nvidia’s pricing lower down the stack is actually lower than the previous generation. The RTX 5080 matches the RTX 4080 Super at $1,000, while the RTX 5070 Ti and RTX 5070 are $50 less expensive than their last-gen counterparts, clocking in at $750 and $550, respectively.
Those are reasonable prices considering Nvidia says that its new range of graphics cards delivers two times the performance of the previous generation. That performance boost largely comes on the back of Nvidia’s new DLSS 4 tech, however. DLSS 4 includes upscaling and frame generation like previous versions, but exclusive to RTX 50-series GPUs, DLSS 4 introduces multi-frame generation. With it, cards like the RTX 5090 have access to 4X frame generation, where only one out of every four frames is rendered by the GPU.
It’s hard to say now if the RTX 5090 will truly be worth $2,000, but it certainly looks like a monster GPU. It won’t be long until we know for sure, with both the RTX 5090 and RTX 5080 set to release on January 30.
The absolutely absurd idea of putting a touchscreen display on a mouse isn't exactly new. Turtle Beach already did it with its Command Series MC7, which features a 2.25-inch control screen. But apparently, even that wasn't ridiculous enough for Arctic Fox Technologies. Its new Super Mouse looks like someone took the chunky old Atari ST mouse, slapped a touchscreen and scroll wheel on it, and called it an upgrade.
The result is a rather unusual-looking mouse that is now on Kickstarter, starting at $199. And as ridiculous as it looks, some of its features are genuinely intriguing.
Apple is less than a day away from launching its highly anticipated OLED MacBook Pro with a touch-sensitive screen. But it appears that the upgrade is going to cost a pretty penny. According to a report by Bloomberg, Apple is reportedly eyeing a starting price of $2,899 for the 14-inch MacBook Pro, while the 16-inch version could start at $3,399 in the US.
"At $2,899, the 14-inch model would mark the highest starting price for a new MacBook Pro model, surpassing the $2,799 Apple charged for a 17-inch version introduced in 2006," says the report. The report claims that Apple is targeting a minimum price hike of $400 for its upcoming redesigned 14-inch and 16-inch MacBook Pro models.
I've spent a good amount of time digging into the spec sheet of the new M6 MacBook Pro (14-inch), and for all intents and purposes, this is a classic Apple "chip and connectivity" refresh. It's not a full redesign. The chassis, Liquid Retina XDR panel, speakers, ports, and battery, all of them carry over unchanged.
However, the M6 brings more cores, stronger on-device AI, higher memory bandwidth on the larger configs, and modern wireless. Here’s the practical rundown of what actually improved, and whether those gains are worth your money.