OpenAI has unveiled a rebrand that brings changes to its logo, typeface, and color palette. It is the company’s first rebrand since it became notable in 2022 with the popularity of its ChatGPT chatbot.
OpenAI, Head of Design Veit Moeller, and Design Director Shannon Jager spoke with Wallpaper about the rebrand changes noting that the company aimed to create a “more organic and more human” image visual identity. This included collaborating with outside partners to develop a new typeface, OpenAI Sans that is unique to the brand. It is a look that “blends geometric precision and functionality with a rounded, approachable character,” OpenAI said in its mission statement.
Thoughts on the "refreshed" @OpenAI brand & design language?
To me it just looks like they formalized what they already have been using, along with a new font… pic.twitter.com/uTyaGXR0pk
— Allen Djal (@allendjal) February 4, 2025
Additionally, the in-house design team made updates to OpenAI’s well-known blossom logo or ‘research icon.’ OpenAI CEO Sam Altman and co-founder Ilya Sutskever created the original OpenAI blossom logo. Moeller and Jager’s updated figure has a larger center space and sharper, more prominent edges.
When asked whether AI was used within the development of the rebranding process, Moeller told Wallpaper that ChatGPT assisted in calculating different type weights, otherwise, all of the designs were developed in a traditional fashion.
The rebrand will be visible on OpenAI.com, as well as on all forms of ChatGPT.
The rebrand comes during a time when OpenAI is in a state of flux, with heavy competition from the Chinese open-source AI brand DeepSeek, having recently confirmed a financial deal with Softbank, and legal troubles with Elon Musk. However, Moeller insists that plans for the change have been in the works for some time. “Sam [Altman] asked us to look at the identity just over a year ago,” he told the publication.
While the design team spoke about their hope for OpenAI’s products to assist human creativity, not replace it, Jager noted that the massive tech brand blossomed out of what was intended to be a limited release.
“ChatGPT was never meant to be a product. When it was initially released as a research experiment in 2022 it gained a million users in five days,” Jager said.
Mozilla is giving Firefox’s Smart Window two new tricks. If you haven’t tried it yet, Smart Window is an optional AI mode in Firefox with a built-in chat that helps you get things done while you browse. With this update, it can fill out online forms using details from your tabs and keep an eye on websites for you.
Tired of typing the same details into every form?
The absolutely absurd idea of putting a touchscreen display on a mouse isn't exactly new. Turtle Beach already did it with its Command Series MC7, which features a 2.25-inch control screen. But apparently, even that wasn't ridiculous enough for Arctic Fox Technologies. Its new Super Mouse looks like someone took the chunky old Atari ST mouse, slapped a touchscreen and scroll wheel on it, and called it an upgrade.
The result is a rather unusual-looking mouse that is now on Kickstarter, starting at $199. And as ridiculous as it looks, some of its features are genuinely intriguing.
Apple is less than a day away from launching its highly anticipated OLED MacBook Pro with a touch-sensitive screen. But it appears that the upgrade is going to cost a pretty penny. According to a report by Bloomberg, Apple is reportedly eyeing a starting price of $2,899 for the 14-inch MacBook Pro, while the 16-inch version could start at $3,399 in the US.
"At $2,899, the 14-inch model would mark the highest starting price for a new MacBook Pro model, surpassing the $2,799 Apple charged for a 17-inch version introduced in 2006," says the report. The report claims that Apple is targeting a minimum price hike of $400 for its upcoming redesigned 14-inch and 16-inch MacBook Pro models.