AMD is soon set to announce more details about the upcoming RX 9070 XT, which might end up rivaling some of the best graphics cards in the mainstream segment. More than the specs, the rumor mill has been buzzing with whispers about how much the GPU is going to cost. Today, a well-known leaker weighed in on the matter, and it seems like AMD may undercut Nvidia — but only just about.
According to David Huang on X (formerly Twitter), the card will cost $699. This was posted in response to another user, who guessed that it’d be priced at $649. According to VideoCardz, AMD claims to want to target a sub-$700 price range with its new flagship, which gives more weight to these rumors.
Assuming that the $699 turns out to be correct, this might put the RX 9070 XT in an interesting, albeit a bit dangerous, position in the market. Nvidia’s RTX 5070 Ti launched at $750, and the RTX 5070 will soon follow with a $550 price tag. Meanwhile, AMD’s RX 9070 XT is said to fall somewhere between those two GPUs in terms of performance, which makes a $700 price tag justifiable … but perhaps not ideal.
This strategy, meaning AMD dropping its price to be just slightly cheaper than Nvidia, was used in RDNA 3, but its success is debatable. AMD always ended up lowering the prices more over time, and the GPUs that offered great performance per dollar from the get-go were the ones that became fan favorites in the end.
Undercutting Nvidia just a little bit is a good thing, but may not be enough for people to turn toward AMD. Nvidia enjoys the perks of being the biggest fish in the GPU market, and many gamers default to Team Green whenever they’re buying a new card. AMD may need more than a $50 price cut to sway those gamers in its own direction.
Moreover, as is often the case with AMD, RDNA 4 may suffer from the fact that RDNA 3 cards are still so readily available, and at much lower prices than they used to be sold for, too. The RX 7900 XTX, the RX 7900 XT, and even the RX 7900 GRE may work as replacements for AMD’s new GPU, although the latter is said to be getting obliterated in benchmarks.
Of course, AMD may still win against Nvidia — even with a $700 flagship GPU. This is because both the RTX 5070 Ti and the RTX 5070 are likely to be overpriced or difficult to buy for a while to come. This is just one of the several issues faced by the RTX 50-series post-launch. If AMD can offer better availability and cards sold at MSRP, even a $700 price tag might do the trick.
While those Twitter insiders have previously shared accurate information about upcoming releases, it’s important to take it all with a grain of salt until we’re sure. It won’t be long now: AMD will reveal the card on February 28 during a special event.
The absolutely absurd idea of putting a touchscreen display on a mouse isn't exactly new. Turtle Beach already did it with its Command Series MC7, which features a 2.25-inch control screen. But apparently, even that wasn't ridiculous enough for Arctic Fox Technologies. Its new Super Mouse looks like someone took the chunky old Atari ST mouse, slapped a touchscreen and scroll wheel on it, and called it an upgrade.
The result is a rather unusual-looking mouse that is now on Kickstarter, starting at $199. And as ridiculous as it looks, some of its features are genuinely intriguing.
Apple is less than a day away from launching its highly anticipated OLED MacBook Pro with a touch-sensitive screen. But it appears that the upgrade is going to cost a pretty penny. According to a report by Bloomberg, Apple is reportedly eyeing a starting price of $2,899 for the 14-inch MacBook Pro, while the 16-inch version could start at $3,399 in the US.
"At $2,899, the 14-inch model would mark the highest starting price for a new MacBook Pro model, surpassing the $2,799 Apple charged for a 17-inch version introduced in 2006," says the report. The report claims that Apple is targeting a minimum price hike of $400 for its upcoming redesigned 14-inch and 16-inch MacBook Pro models.
I've spent a good amount of time digging into the spec sheet of the new M6 MacBook Pro (14-inch), and for all intents and purposes, this is a classic Apple "chip and connectivity" refresh. It's not a full redesign. The chassis, Liquid Retina XDR panel, speakers, ports, and battery, all of them carry over unchanged.
However, the M6 brings more cores, stronger on-device AI, higher memory bandwidth on the larger configs, and modern wireless. Here’s the practical rundown of what actually improved, and whether those gains are worth your money.