As if it isn’t hard enough to make it as a female in this male-dominated tech industry, Samsung has gone and perpetuated the stereotype of a computer-illiterate housewife in its latest commercial for the Samsung 840 EVO Solid-State Drive. Advertisements for computer accessories are generally never sexy, but making your female clientele sound like a complete idiot probably isn’t going to make things better.
In the commercial, which Samsung released and quickly pulled after an outcry, three different “clients”/bad actors talk about how they use computers in their daily lives. “I do homework, I play games … I also share files with friends,” an Asian male says, complete with glasses and a giant computer screen ready to play some sort of RPG. “I mainly share files for work,” says some other corporate-looking white dude, dressed in a slick button-up and tie. “I look at pictures and videos of my kids,” says the lone female, wearing pink in her perfect country-style kitchen. “I use the Internet … that’s about it!”
As if the lame acting isn’t offensive enough, Samsung goes on to hand these three figures the new EVO SSD to illustrate how easy it is to install and enhance their computer’s processing powers. The nerdy Asian is excited. Corporate white guy is all business-y and pretends he’s heard of this magical SSD device. “Whaaat?” the girl dumbly replies, as if the video crew just gave her an invitation to a party in their pants. Oh, just kidding, she just doesn’t know what to do with this computer thingy.
After the commercial proceeds to explain how simple it is to install the SSD (comparing it to “playing with little toy bricks” for the girl), the males get right to work and enjoy their faster computers. The girl stays stuck at how proud she is that she’s able to use a screwdriver.
Although the ad was originally posted some time earlier this summer, it caught public eye again after a Reddit user posted it in the video subreddit. One user claiming to be the actor who portrayed the business man said that they were told to speak slowly, as the commercial will be dubbed over in Korean. “They ask us to exaggerate since many Korean people feel thats how we ‘naturally’ act,” he wrote. “[It’s] a promotional video, not a TV commercial, meaning it will be shown at conventions and expos and in-house.” Great, so it’s made for the people responsible for putting these things on the market!
I digress. My Asian, woman brains can’t comprehend the level of absurdity. Am I supposed to be excited about this SSD or clueless? Samsung has removed the ad from the Web, but thankfully, UK-based computer retailer Dabs.com has uploaded its copy.
Speech-to-text apps have flooded the App Store, making it easier than ever to type on our Macs with just our voice. I have previously covered one such app called TypeWhisper. However, there has been a dearth of good text-to-speech models, and most of the good ones are locked behind a subscription.
Ollama, an open-source app that lets you run local AI models on your computer, wants to change that. It works on macOS, Windows, and Linux, and your prompts are never stored or used for training.
Did you think hitting delete on your AI chatbot conversation actually makes it disappear? Georgia Tech researchers just proved that's not entirely true. They have built a forensic tool called ORISA that can dig deleted conversations from your phone and even rebuild them into a working chatbot session you can keep talking to.
How can ORISA bring deleted AI conversations back?
Touchscreen laptops have been around for years. You can get them in all sizes and shapes. Just not from Apple. For years, the Cupertino giant has treated the idea of a touchscreen MacBook the way I treat a meeting that could have been an email: with open contempt. However, Wednesday looks like the day the company could finally change its mind.
The latest Apple invite puts the “Pro and Tell” showcase in Los Angeles at 10 a.m. PT (1 p.m. ET) on October 28, 2026. Instead of a regular live-streamed keynote, it is an invitation-only, hands-on event for a handful of press and creators (similar to what the company did for the MacBook Neo earlier this year).