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Research suggests the VR headset heyday could be behind us

The VR market is not doing so hot, at least not according to the latest update -- and the Apple Vision Pro is doing even worse.

The latest market research has not been kind to VR headsets, and the Apple Vision Pro is the headset that suffered the biggest drop in market share. According to a new market update, the global VR market declined by 12% year-over-year in 2024, showing that the adoption of these headsets is slowing instead of picking up pace.

The updates come from Counterpoint, a research firm. According to its latest findings, people just aren’t that into VR headsets anymore. Despite the way the tech has evolved in the last few years, shipments of VR headsets are dropping instead of rising.

It’s worth noting that shipments don’t directly translate to sales. We don’t know how many headsets have actually been sold, but what we do know is that retailers seemingly had no need for frequent restocks, hence the drop in shipments — and that points to declining sales, too, but those numbers are hardly ever made available to the public.

With that disclaimer out of the way, let’s dig in. The global VR headset shipments fell by 12% year-over-year, and this is the third consecutive year of declines. Comparing the final quarter of 2024 to the final quarter of 2023 also revealed a 5% drop. Counterpoint cites hardware limitations and the fact that there’s just not enough exciting VR content readily available as some of the reasons why the market is in decline. The company notes that the enterprise market is doing better, although it hasn’t shared any numbers on that.

Meta, with headsets such as the Quest 3S, dominates the VR headset market, achieving a share of 77% in 2024. That share was even better in the fourth quarter of the year, when Meta headsets accounted for 84% of the market.

While Meta is soaring, the Apple Vision Pro is struggling to gain market share. The shipments of Apple’s flagship headset dropped by 43% quarter-over-quarter, indicating that many people might not be willing to spend over $3,500 on a VR headset.

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OpenAI says Terra can handle everything from filling out browser forms and working inside spreadsheets to interpreting technical drawings and editing videos. The company says it can also complete computer-based tasks more than three times faster than GPT-6 Astra and GPT-6.1 Sol.

ASUS has started selling its UGen Intel Arc Pro B70 graphics card in Europe, bringing its take on Intel’s workstation GPU to customers with a hefty €1,799 recommended price. The card is available in Germany and Austria, while ASUS lists it at CHF 1,799 in Switzerland.

Intel first introduced the Arc Pro B70 in March 2026, with its own branded model starting at $949. ASUS’s version arrives several months later with the same core GPU architecture but a different cooling design and a higher power rating. The price also places it well above Intel’s original starting point, although the two prices are not directly comparable because ASUS’s European figure includes VAT.

Anthropic has officially filed to go public, and buried inside its S-1 is a blunt warning about the technology at the center of its business. The maker of Claude AI says advanced AI could cause everything from large-scale cyberattacks and geopolitical instability to catastrophic or even existential risks for humanity.

The warnings take up a surprisingly large part of the filing. Axios notes that more than 90 pages, or roughly a third of the prospectus, focus on risk factors. Many of them warn about what could happen as AI systems become more capable and autonomous.