Your next smartphone buying decision might be made by ChatGPT
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By
Moinak Pal Published November 24, 2025 |
What Happened: OpenAI has unveiled Shopping Research, a new feature in ChatGPT designed to act as a personalized product-finding assistant.
Why Is This Important: Hundreds of millions of ChatGPT users already rely on the tool to compare products, understand features, and navigate a crowded marketplace.
Why Should I Care: If you’ve ever spent hours comparing products, reading reviews, checking specs, and making lists, this feature dramatically reduces the effort.
What’s Next: OpenAI plans to expand Shopping Research to more product categories and improve personalization as ChatGPT learns user preferences.
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