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Prices of Nvidia’s best GPU rise by up to $500 – what it means for you

GPU prices continue to get worse and worse with each passing week. Now, Zotac raised the prices of the RTX 5090 by up to $500.

It seems that we’re not destined to have some of the best graphics cards at reasonable prices — at least not just yet. Now, even a manufacturer that was previously known as budget-friendly is racking up the prices in its own online store. The Nvidia partner in question is Zotac, and not only did the company raise the prices of the RTX 5090, but it also removed the card that was previously sold at MSRP.

As spotted by a Reddit user in the r/Nvidia community, the prices of Zotac’s versions of the RTX 5090 went up by a whole lot. The flagship card, the Zotac RTX 5090 Amp Extreme Infinity, costs a whopping $3,000. (It should come as no surprise that it’s currently sold out, though.)

The gap between the pricier model and the cheapest option is shockingly small. The RTX 5090 Solid OC is now $2,700, which is a whopping $700 more than Nvidia’s recommended list price (MSRP). More importantly, it’s the cheapest model in the entire store, with the non-OC option nowhere to be seen. That card was sold at MSRP previously, so it’s definitely a shame to see it go.

Availability has been one of the problems plaguing the RTX 50-series since its launch. Zotac’s entire store is completely sold out of the RTX 5090, and the RTX 5080 isn’t any easier to get. VideoCardz reported that the company is hosting some giveaways on its Discord server to help boost availability. The giveaways don’t entail actually winning the GPU — you just get the chance to buy one.

Compared to big brands like Gigabyte and Asus, Zotac was often seen as a cheaper alternative. I, myself, bought a Zotac GPU a few years back just to save some money. Now, it seems, the lines are starting to blur, and anyone who wants to buy an RTX 5090 is bound to spend a fortune.

Nearly a month after announcing the GPT-6.1 Sol model, OpenAI unveiled GPT-6.1 Terra today. The latest addition to the family focuses on computer use, visual reasoning, coding, and professional work, while costing 50% less through the API than GPT-5.6 Terra.

OpenAI says Terra can handle everything from filling out browser forms and working inside spreadsheets to interpreting technical drawings and editing videos. The company says it can also complete computer-based tasks more than three times faster than GPT-6 Astra and GPT-6.1 Sol.

ASUS has started selling its UGen Intel Arc Pro B70 graphics card in Europe, bringing its take on Intel’s workstation GPU to customers with a hefty €1,799 recommended price. The card is available in Germany and Austria, while ASUS lists it at CHF 1,799 in Switzerland.

Intel first introduced the Arc Pro B70 in March 2026, with its own branded model starting at $949. ASUS’s version arrives several months later with the same core GPU architecture but a different cooling design and a higher power rating. The price also places it well above Intel’s original starting point, although the two prices are not directly comparable because ASUS’s European figure includes VAT.

Anthropic has officially filed to go public, and buried inside its S-1 is a blunt warning about the technology at the center of its business. The maker of Claude AI says advanced AI could cause everything from large-scale cyberattacks and geopolitical instability to catastrophic or even existential risks for humanity.

The warnings take up a surprisingly large part of the filing. Axios notes that more than 90 pages, or roughly a third of the prospectus, focus on risk factors. Many of them warn about what could happen as AI systems become more capable and autonomous.