By Scott Hambuchen, Chief Product Officer of First Orion

NORTH LITTLE ROCK, Ark., September 2024 — As the leading innovator of branded communication solutions, First Orion continues to develop forward-thinking technology to ensure your calls are safe and supported and your brand reputation is protected.

In today’s competitive global marketplace, maintaining your brand’s integrity and ensuring effective customer communication is critical for businesses and call centers.

Earlier this summer, First Orion launched AFFIRM Reputation Monitoring – a next-generation solution enabling businesses to monitor their outbound call displays and safeguard their brand reputation. As part of First Orion’s reputation management suite, AFFIRM provides automated insights into how a business call is labeled by the major U.S. carriers and appears on a consumer’s mobile device.

With AFFIRM from First Orion, you can ensure your business calls are received with the trust they deserve. AFFIRM proactively monitors how your outbound calls display on mobile phones, keeping you updated on proper labeling and spam or scam tags. This information gives insights into calling attributes, allowing you to take proactive measures (when necessary) to ensure your calls reach your customers effectively, and giving you more control over your brand’s reputation.

AFFIRM provides customers with unique phone numbers to incorporate into their everyday outbound dialing practices. First Orion collects and analyzes the data from these calls and records key attributes available through First Orion’s online portal, providing easy monitoring and notification.

With daily reporting, customers can validate how their calls display on end-user mobile devices, such as an anonymous 10-digit number tagged as a scam, spam, or branded call. The goal is to ensure that businesses are informed about their outbound calls and that they are delivered with the correct information. Armed with this knowledge, customers can take action to improve calling practices and programs, if necessary.

AFFIRM is a significant step forward in helping businesses protect their call reputation. By offering an easy-to-use system for call display monitoring, alerts, and detailed insights, we give businesses more confidence by knowing how their customer calls are displayed. Our product is unique in that we achieve this without spoofing outbound numbers, thus maintaining trust with both carriers and customers.

AFFIRM Reputation Monitoring includes a robust set of features:

Pacific Debt Relief, a First Orion customer, began using AFFIRM to improve efficiency and better connect with customers. “First Orion’s AFFIRM has been a game-changer for us. It has saved us time and money and ensured that our reputation remains intact, allowing us to maintain our high customer satisfaction rating,” says Anthony Zoblescin, Director of Information Technology at Pacific Debt Relief. “We were testing our numbers using three phones, one from each provider. AFFIRM solved all that through automation, which saved us 617 hours in a month to do manually.”

To use AFFIRM, businesses must register their business phone numbers, a free service through First Orion that vets and verifies the company and phone numbers. AFFIRM Reputation Monitoring is now available for businesses of all sizes with monthly pricing options. For more information, visit firstorion.com/affirm.

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Since 2008, First Orion has transformed the phone call experience by pioneering communication branding and protection solutions. As the leader in branded communications, First Orion enables businesses to confidently display their identity on calls, fostering trust and improving customer relations. With a relentless focus on identity and security, the company provides robust protection against unwanted calls, establishing itself as a leader in call transparency. Aligned with major U.S. mobile carriers and revered by Fortune 500 enterprises, First Orion champions enhancing customer interactions and defining new industry boundaries.

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