A senior Electronic Arts executive said that loot boxes are “surprise mechanics” like Kinder Eggs and that they are “quite ethical and quite fun.”
Speaking before the U.K. Parliament’s Digital, Culture, Media, and Sport Committee, EA vice president of legal and government affairs Kerry Hopkins wouldn’t even use the term “loot box” when asked if they’re ethical.
“We don’t call them loot boxes,” she said, adding that they look at the feature as “surprise mechanics.”
“This is something people enjoy. They enjoy surprises. And so it’s something that’s been part of toys for years, whether it’s Kinder Eggs or Hatchimals or LOL Surprise. We do think that the way that we have implemented these kinds of mechanics … is actually quite ethical and quite fun — enjoyable to people.”
Loot boxes and other pay-to-win microtransactions are something of a sore point for gamers. For most games with loot boxes, you pay real money to buy a “box” that contains randomized items. Sometimes that’s purely cosmetic, like in Overwatch, but in other games, these boxes give players a significant advantage. Some of these games are free to play, which regulators fear could hook in children or other vulnerable people with a taste of gameplay before tempting them with pay-to-win loot boxes.
British regulators are looking into whether loot boxes are a form of gambling and could join their Dutch and Belgian counterparts in establishing stricter rules or even banning loot boxes. U.S. Senator Josh Hawley (R-MO) introduced a bill in May that would ban the practice in games aimed at or played by kids under the age of 18. The Entertainment Software Association, a major video game lobbying group, quickly came out against the bill.
For EA, loot boxes are big business. The company said in 2017 that Ultimate Team Mode in its FIFA series, which allows you to buy better players or packs of random players, generates about $800 million a year in revenue. It makes sense that the company would want to protect such a big cash cow.
“We do agree with the U.K. gambling commission, the Australian gambling commission, and many other gambling commissions that they aren’t gambling, and we also disagree that there’s evidence that shows it leads to gambling,” Hopkins said. “Instead we think it’s like many other products that people enjoy in a healthy way, and like the element of surprise.”
The Call of Duty franchise has held a special place in my heart ever since I played my first Black Ops game back in 2010. That game's campaign was something else, with twists and turns that culminated in a mind-blowing finale. We can all admit that compared to those older campaigns, the recent CODs have been lackluster at best, and a complete and utter disappointment at worst. The reboot of Modern Warfare did give me some hope, as the first two installments were actually quite good, but the third game left such a bad taste in my mouth that I wasn’t exactly expecting much from Modern Warfare 4.
After recently finishing the campaign, I can say that this installment is nothing like the recent releases and instead feels closer to the franchise’s roots. For the first time in a long while, the campaign comes across as well-crafted rather than rushed to hit a release date. It arrives three years after MW3, and you can see exactly where all that time went. It seems the studio finally made listening to player feedback a priority.
Epic Games has just announced the 2026 Epic AI MegaJam, which is looking to see how much game development can be squeezed into a very short window. This is running from November 12 through November 15.
Participants can work alone or in teams of up to five people, build in Unreal Engine or Unreal Editor for Fortnite, and bring along “as many AI agents as you want.” Epic explicitly encourages coding agents, AI-generated assets, audio tools, writing tools, and other AI systems. The official event page literally says "Vibe your way to $50k.”
It’s turning into a pretty good time to be a Monster Hunter fan who plays on a phone. Capcom has confirmed that Monster Hunter Outlanders will launch on Android and iOS on October 29, giving the series a new mobile-first game just as Monster Hunter Rise is also preparing to make the jump to smartphones through Netflix.
Outlanders is being developed by Tencent subsidiary TiMi Studio Group under license and supervision from Capcom. Unlike Rise, which appears to be the full console and PC game adapted for mobile, Outlanders is a free-to-play survival hunting game made specifically for phones.