A 66 percent drop in profits for the year will get a company talking. Today Nintendo held an investors briefing where it announced its full-year results, and they weren’t good. Sales fell 29.3 percent for the year to 1.1 trillion yen ($13.5 billion). As is usually the case, Nintendo mainly blamed the rising value of yen for some of its losses. The transition between the Nintendo DS and 3DS was also blamed as DS sales slowed while customers waited for the 3DS.
Satoru Iwata, Nintendo’s president, said that he regrets the way Nintendo has marketed the Wii, which has done well with casual gamers, but may have alienated core gamers. “I now regret that we didn’t tie up with someone outside the company to market the Wii. If we had done that, the fate of the Wii might have been different,” said Iwata (via Reuters). “Now I am aware that we should not rely too much on ourselves. You will see what I mean by this when we market the 3DS and the Wii in the future.”
Below are some details we’ve learned from the briefing, thanks to Google Translate.
Game sales
Successor to the Wii
Release Schedule
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