Remember that Walking Dead game Activision has in the works? The one we told you about a few days ago that focuses on brothers Merle and Daryl Dixon from the AMC TV series? The first-person shooter that is in no way related to Telltale’s awesome Walking Dead adventure game? Despite the game’s estimated release date being over a year away the megapublisher has already fired up the publicity machine for this thing, and its first offering is equal parts horrific and totally apropos.

Those Walking Dead fans attending the San Diego Comic Con this weekend will have an opportunity to pick up a replica of the necklace worn by Daryl Dixon in AMC’s Walking Dead TV series. As you can see from the image above the necklace is essentially just a strip of leather, but the real coup is what’s hanging from said leather: Specifically, four human ears.

Now before you all start salivating at the idea of strolling around your town looking like some kind of psychotic hunter of men, it should be pointed out that to acquire one of these you’ll have to visit Activision’s booth at SDCC and put money down to pre-order the Walking Dead shooter. Though not explicitly stated anywhere that we could find, it seems likely that Activision would want you to drop the full $60 asking price for the pre-order. A pre-order which, it bears remembering, is for a game that no one really knows anything about. Have a look at the following descriptive blurb from our earlier revelatory article on the game for the sum total of our knowledge to date:

Developed by Terminal Reality, The Walking Dead will revolve around Daryl Dixon and his brother Merle on a “haunting, unforgiving quest to make their way to the supposed safety of Atlanta.” Players will control Daryl as they attempt to avoid detection from zombies that hunt using sight, sound and smell and will choose between fighting them or using stealth to avoid detection. According to Activision, “No place is truly safe for Daryl as he makes his way through the Georgia countryside in this new, post-apocalyptic world.”

Assuming that excites you though, you’ll be happy to hear that this morbid accessory is utterly exclusive to Comic Con. Unless Activision changes its mind, the only way to score one of these things is by pre-ordering the game at the Con, and with something this “unique” there are pretty solid odds that any necklaces being sold on eBay will command a high price — doubly so if Activision’s game is good.

Until the game hits shelves and we get a chance to dissect its various pros and cons however, this trinket seems like it would just be a brutal reminder of your willingness to gamble $60 on the idea that an Activision game based on the least engaging adaptation of Robert Kirkman’s comic book series and shoehorned into the most overexposed gaming genre imaginable by a developer whose biggest claim to fame so far has been the arguably above average Bloodrayne series might somehow turn out to be a worthwhile investment.

Plus, it’s not like you can actually wear this out anywhere. Not because it’s a horrific necklace made of faux human ears that will have people questioning your willingness to preserve human life, but because that color scheme just won’t go with anything. It’s nearly impossible to properly accessorize with rotting flesh.