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Microsoft Drops Xbox 360 Price in Europe

Microsoft has lowered prices on the Xbox 360 in Europe, with the 20 GB Xbox 360 going for 269 euros, the Elite for 369 euros, and the Arcade edition for just 199 euros.

Microsoft has announced price drops for its Xbox 360 systems in Europe, ratcheting up competition with Nintendo and Sony and, of course, engendering all sorts of speculation about when similar price cuts might reach the North American market.

Microsoft’s new European prices for Xbox 360 systems:

"Xbox 360 is now mass market in Europe," said Microsoft’s VP of interactive entertainment in Europe Chris Lewis, in a statement. "History shows that €199/£159 is the price point where a console’s audience begins to expand, and with these new ERPs in place we’re ready to bring more consumers into the Xbox 360 world."

The price changes mean the Xbox 360 Arcade edition is about half the price of the 40 GB PlayStation 3 in Europe, a factor that may influence some buying decisions. Microsoft claims the Xbox 360 is the dominant gaming console in the Europe/Middle East/Africa market, accounting for 42 percent of life-to-date revenue since it was launched over two years ago (which is a year longer than either the Wii or PS3). Microsoft also says the Xbox 360 has the highest "attach rate" of any game console, with an average of over seven games sold for every console.

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Acer originally said the Atlas 8 would arrive in North America in October, but left pricing open at the time. The launch came amid the ongoing DRAM crunch, which has made memory more expensive across the PC industry and complicated pricing for hardware makers.

Gaming laptops and I have a complicated relationship. One of my first gaming rigs was an Acer Predator that was already outdated when I bought it. I was a broke college kid, and that was the best I could afford. So trying out high-end gaming laptops is always fun. But ASUS' ROG Zephyrus G14 is a lot more than a laptop that can run AAA games. It is portable, so you're not lugging around a 2.5kg machine everywhere you go. It is built well, none of that plastic chassis, and can even function as a normal laptop outside of just gaming.

Google Play is borrowing one of the Nintendo Switch’s most useful little tricks. A new Sidekick tool called Playbacks captures a short clip after something interesting has already happened, sparing players from running a screen recorder throughout an entire game.

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