Nintendo has announced that it is collaborating with mobile game developer DeNA to establish a new joint venture company called Nintendo Systems Co. Ltd.
According to the establishment notice written by Nintendo on Tuesday, the Nintendo Systems Co. Ltd. will be a subsidiary since Nintendo is contributing 80% of the capital required to run it. It will be focused on research and development, as well as “operations to strengthen the digitalization of Nintendo’s business.” It will also work to create “value-added services” that Nintendo says will reinforce its relationship with its customers.
The joint venture between Nintendo and DeNA was seven years in the making, as the latter company has been developing mobile games for the former since 2015, including Fire Emblem Heroes, Pokémon Masters, and Mario Kart Tour. However, DeNA will be expanding beyond developing games for smartphones, as Nintendo will be tasking it with “the joint development and operation of membership services for various devices.”
Nintendo Systems Co. Ltd. is scheduled to open on April 3, 2023. It will be based in Tokyo with director and president Tetsuya Sasaki at the helm.
DeNA has created some other mobile games that operated as social networking apps, such as Animal Crossing: Pocket Camp, and Miitomo. Although it launched on iOS and Android alongside the My Nintendo loyalty program in 2016 and gave users Mii’s personality, Miitomo didn’t garner the same level of popularity that Tomodachi Life and (eventually) Miitopia did, so its service was discontinued in 2018. The company also created Super Mario Run, one of Nintendo’s first forays into mobile gaming.
Related Posts
Your controller may soon track your heart rate during intense matches
The headline feature here is undeniable: this gamepad has a built-in heart rate monitor
Your portable PS4 Slim dream just got a real-world build
The heart of the project is a trimmed and modified PS4 Slim motherboard, cut down to shrink the system without losing core functionality. To keep the handheld from cooking itself, the design leans on a reworked cooling setup plus active safeguards. An onboard ESP32 running custom firmware monitors temperatures and power behavior, and it can enforce thermal limits and trigger an emergency shutdown.
Your charging cable might get a workout if you try ‘Charchery’
The concept is as simple as it is destructive: you plug your charger into the phone to nock an arrow, and you physically yank it out to fire. It is undeniably clever, bizarre, and almost certainly a terrible idea for the longevity of your hardware.