With an estimated 2.25 billion cups of coffee consumed each day, it’s no surprise that a cup of joe is an essential part of so many mornings. Such a huge market brings a wide variety of  trending flavors and styles, from frappes to lattes, and one of the most recent trends is a smooth, lush beverage called cold brew.

Cold brew isn’t just coffee on ice, it’s a caffeinated sensation that takes hours to effectively craft. Demand for this chilled beverage is increasing year over year, making it a hot commodity in coffee shops everywhere. The Buy Now lets you take the brewing into your own hands. All you need is a bag of your favorite coffee grounds, water, and a refrigerator to get started.

Do you dislike the bitter taste of most coffee? Traditional hot brewing methods release acids and oils that create a bitter flavor. If you’re someone who cringes at the site of plain black coffee, it’s probably just your taste buds cowering in fear from past acidic experiences. With cold brew, only the natural flavors are extracted to create a more smooth and even taste that doesn’t leave you’re mouth feeling distressed. Once brewed, you can keep the concentrated coffee fresh for up to 2 weeks for use in hot or iced beverages.

This cold brew coffee maker sits conveniently in your fridge, and with a 32-ounce capacity, you should have no trouble finding room for it. Make up to 4 servings of smooth, delicious coffee without the hassle of bulky machines. With minimal parts — all dishwasher safe — cleanup is as easy as taking it apart and tossing it in the dishwasher.

So if you’re looking to start creating your own cold brew and ditch that nasty bitterness, now is the perfect time to pick up the Takeya Cold Brew Coffee Maker. You can pick one up today for just Buy Now , get it in two days, and have your own cup of cold brew in your hand by the end of the week.

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