IFA 2025: Govee lights up the stage with new TV Backlight 3 Pro

    By Jon Bitner
Published September 4, 2025

What happened? Govee displayed several new products at IFA 2025 — the most exciting of which were the TV Backlight 3 Pro and Permanent Outdoor Lights Prism. The former is a premium new lighting solution that mimics the colors of your TV display, while the latter is an updated version of the popular Permanent Outdoor Lights 2.

Why is this important? Govee is constantly refreshing its lineup, and as one of the most popular lighting brands in the smart home world, its products garner plenty of attention. These new products are shaping up to be just as popular as their predecessors, as they make some pretty great improvements.

Why should I care? Govee is a perennial favorite when it comes to smart home lighting. These new products look like another step forward for the brand, thanks to Matter support, AI integrations, and improved performance.

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