Amazon has dominated the voice assistant market when it comes to smart speakers and other devices that support its A.I. assistant Alexa. Even with Alexa’s seeming ubiquity, the voice assistant isn’t the one that people interact with the most. That’s because, despite the popularity of smart speakers, the devices are nowhere near as popular as phones. And when it comes to mobile devices, Siri and Google Assistant still reign as the most popular of the bunch.
A new study conducted by Microsoft found that Apple’s voice assistant Siri and Google Assistant remain the most used A.I. assistants worldwide, with nearly identical usage rates. For both voice assistants, 36% of people surveyed by Microsoft said they have interacted with the respective A.I.s. Alexa ranked third in the survey, with one out of four people surveyed saying they have used the voice assistant. About 19% of people said they have interacted with Microsoft’s Cortona, despite the fact that few smart speakers and phones support the A.I. Its presence in Windows 10 likely explains its popularity.
Microsoft’s research asked 5,000 consumers in the United States about their voice assistant usage. The survey, which took place in Februar, found that 72% of those asked have interacted with a voice assistant within the last six months. The findings speak to the popularity and availability of A.I. tools.
It also goes to show just how far smart speakers still have to go. While the devices are extremely popular, the availability of smartphones and the built-in voice assistants that are on the devices makes it nearly impossible to catch up in terms of accessibility. If users want to talk to Alexa or Cortana on their iOS or Android device, they have to download an app for those services. Those third-party apps also often have less functionality with devices.
Still, it’s a bit surprising to see Apple’s Siri remain so high on the list in terms of usage. Android phones are more popular globally, but the company has a strong foothold with smartphones in the U.S. It’s still lagging way behind when it comes to its smart speaker, with the HomePod accounting for just 1.6% of the global market in December. The recent price drop on the device may help to bolster sales and in turn Siri’s popularity.
Related Posts
My Lawn Used to be a Never-Ending Weekend Job Until the LEBOSBO V3 Took Over
That frustration eventually pushed me toward smarter lawn care solutions. The problem was that most robotic lawn mowers I came across did not feel all that smart. Between burying messy perimeter wires, dealing with bulky installations, and watching machines bounce around the yard like confused pinballs, the entire setup often looked more exhausting than the mowing itself. I direly sought some respite, and that's exactly why LEBOSBO stood out to me.
YEEDI S20 Infinity Ultra: redefining what robot vacuums should actually clean
This is the gap YEEDI S20 Infinity Ultra is designed to address, approaching robotic cleaning through stain treatment and surface recovery rather than simply increasing suction or expanding coverage. The product’s focus on solving persistent real-world cleaning limitations has also earned it the Digital Spotlight Award, reinforcing its positioning within a category that is increasingly shifting towards more intelligent and outcome-driven automation.
Narwal Freo Z10 Turbo Delivers Flagship Features Without the Flagship Price
As Narwal’s first major mid-range release of 2026, the Freo Z10 Turbo is positioned to bridge the gap between affordability and high-end capability. Priced $599 after a $300 launch discount, it combines 25,000 Pa suction, CarpetFocus technology, and DualFlow Tangle-Free System into a single platform designed to handle mixed surfaces, pet hair, and everyday mess without requiring constant intervention.