In kitchens of today, a fridge or a toaster can have more computing power than early cell phones. Appliances are getting smarter, which means cooking and shopping for food is getting more convenient.
Whirlpool, well known for its kitchen and home appliances, has been on a mission to bring purposeful, relevant innovations into the fast-growing market of smart tech. As part of said mission, Whirlpool has announced their plans to acquire Yummly.
“We are committed to introducing new products to market that remove complexity from the day-to-day lives of consumers,” said Brett Dibkey, vice president of Integrated Business Units for Whirlpool Corporation. “Increasingly, these products will be defined by both physical and digital experiences. Yummly brings an outstanding platform on which to begin building our digital product offering,”
Founded in 2009, Yummly is a leading digital platform for personalized recipes and cooking resources. Through the mobile app or on the web, users can find handy tools, videos, and more. Using patented technology and proprietary data, Yummly understands food and taste so it can offer the best recipes for a specific taste preference.
Whirlpool is already a leader in building a connected kitchen. Millions of people around the world use Whirlpool appliances each day to prepare meals. With the Yummly acquisition, Whirlpool hopes dramatically reduce the stress of meal planning. Their goal is to help answer the question, “What’s for dinner tonight?”
“We are extremely excited about the opportunities and innovations we can create with Whirlpool Corporation,” said Brian Witlin, CEO of Yummly. “Whirlpool’s purposeful and consumer-centric approach to innovation aligns perfectly with what we do, who we are, and what we seek to create for consumers as the kitchen becomes ever-more digitally connected.”
The transaction is expected to finalize sometime in May 2017. Yummly will continue to operate out of its current headquarters in Redwood City, California as a wholly-owned subsidiary.
Few things ruin a quiet evening faster than a robot vacuum roaring through the living room. Most of us end up pausing the cleaning run, which defeats the whole purpose of owning one. Matic thinks it has the answer with its new Serene robot vacuum, and the big selling point is how little noise it makes.
The Matic Serene runs at 52 decibels even when cleaning at full power. To put that in perspective, Matic compares it to the hum of your refrigerator. It is available now for $1,695, which is $200 more than the original Matic’s current price.
Outdoor security cameras are not always practical if you live in an apartment or rental. Drilling into an exterior wall may be off-limits, while pointing a regular indoor camera through a window can create another problem once reflections start showing up after dark.
Baseus is trying to solve both issues with the new PrimeSentinel W1, a $69.99 security camera designed specifically to monitor the outdoors through glass. It mounts directly to a window without drilling and uses a 4K Starlight sensor with an F1.0 aperture for full-color monitoring during the day and at night.
This post is brought to you in paid partnership with Best Buy.
Technology evolves every day, transforming how we live and work. Our devices are becoming more than tools we use. They are increasingly capable companions that help streamline day-to-day routines and spark creative ideas. If you have been waiting for the right moment to upgrade your tech setup, the Discover Samsung Shopping Event offers an opportunity to explore what connected, AI-powered living can look like.