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4K Ultra High Definition: The next evolution in TV explained

If you haven't already heard, there's a whole new kind of TV hitting store shelves. It's not another sales gimmick, it's a whole new standard. In this video e explain 4K Ultra High Definition in simple terms so anyone can understand.

A new kind of television will be taking over store shelves in 2015. It’s called 4K Ultra High Definition, or 4K UHD for short, and you’re going to be hearing a lot about it in the coming months. That’s because over the next few years, 4K UHD televisions are going to replace the 1080p HD televisions we’ve just become familiar with.

Just as we made a change from standard definition (SD) to high definition (HD) over the past few years, we’re now making another transition, from HD to 4K UHD. This new technology brings us higher resolution, sure, but 4K UHD brings other benefits as well.

In this video, we explain how 4K UHD works and what it means for the future of television, all in easy-to-understand terms, so you can be ready when the time comes to purchase a new television.

Instagram is making its way to yet another screen, and this time, Apple TV is getting a taste of the Reels rabbit hole. The company has launched a dedicated Instagram app for Apple TV, bringing Reels, longer videos, and live shows to the big screen. So, if watching one quick clip on a phone somehow turns into an hour of scrolling, there's now a much larger screen for that.

Instagram brings Reels and more to Apple TV

Audio-Technica, a brand well known for making some of the best studio and professional headphones on the market, has just come out with the ATH-AWX7000, which the company itself claims to be its "finest headphones ever." The new flagship closed-back headphone has debuted at an eye-watering price of $3,799. It combines hand-finished Japanese woodwork with a newly developed 58mm driver.

The earcups are made from Kiso cypress, a prized wood historically used for Shinto shrines and Buddhist temples. Each housing is finished by hand with traditional Echizen lacquer, which brings out the grain and is expected to darken over time. The frame and sliders are finished in a deep navy kachi-iro shade traditionally associated with samurai.

This post is brought to you in paid partnership with Best Buy.

Technology evolves every day, transforming how we live and work. Our devices are becoming more than tools we use. They are increasingly capable companions that help streamline day-to-day routines and spark creative ideas. If you have been waiting for the right moment to upgrade your tech setup, the Discover Samsung Shopping Event offers an opportunity to explore what connected, AI-powered living can look like.