New quirky design apes Apple’s famous earbuds
What’s happened? New York design studio Bravest is gearing up to drop the AirPack, a 44-liter backpack that’s designed to look like a scaled up set of AirPods.
Wait, this is a real thing?
This Gigantic ‘AirPods’ Backpack actually holds (and organizes) your items https://t.co/PfC8rc338n pic.twitter.com/OS4YGu3kIA
Why should I care? Well, there’s a good chance this isn’t one for you. Some people hate the idea of tech being used as a fashion item. But design-led crossovers are relatively common, such as the pink Mercedes camping gear or the Nik Bentel speaker bag.
OK, so what’s next? You’ll be able to get your order in for an AirPack from July 25, when it launches online. There’s also a pop up happening on July 19 in New York, but you’ll need to RSVP through Instagram.
Instagram is making its way to yet another screen, and this time, Apple TV is getting a taste of the Reels rabbit hole. The company has launched a dedicated Instagram app for Apple TV, bringing Reels, longer videos, and live shows to the big screen. So, if watching one quick clip on a phone somehow turns into an hour of scrolling, there's now a much larger screen for that.
Instagram brings Reels and more to Apple TV
Audio-Technica, a brand well known for making some of the best studio and professional headphones on the market, has just come out with the ATH-AWX7000, which the company itself claims to be its "finest headphones ever." The new flagship closed-back headphone has debuted at an eye-watering price of $3,799. It combines hand-finished Japanese woodwork with a newly developed 58mm driver.
The earcups are made from Kiso cypress, a prized wood historically used for Shinto shrines and Buddhist temples. Each housing is finished by hand with traditional Echizen lacquer, which brings out the grain and is expected to darken over time. The frame and sliders are finished in a deep navy kachi-iro shade traditionally associated with samurai.
This post is brought to you in paid partnership with Best Buy.
Technology evolves every day, transforming how we live and work. Our devices are becoming more than tools we use. They are increasingly capable companions that help streamline day-to-day routines and spark creative ideas. If you have been waiting for the right moment to upgrade your tech setup, the Discover Samsung Shopping Event offers an opportunity to explore what connected, AI-powered living can look like.