Remember when the iPhone 15 launched in 2023? Remember all of the buzz around the fact that it was the first iPhone to ditch the lightning port in favor of USB-C? Imagine if that had been the only change from the iPhone 14. Now, imagine if the only thing that USB-C port enabled was compatibility with USB-C charging, and you’ll understand why I’m so bummed about Apple’s updated version of the AirPods Max.
It’s been four years since Apple debuted the Max, its first wireless headphones. In that time, the company has launched not just one, but two new versions of the AirPods Pro, both of which received Apple’s latest H2 wireless chip. During the same period, Beats — which is owned by Apple and leverages many of Apple’s technologies — launched the Fit Pro, the Studio Buds, Studio Buds+, Solo Buds, Solo 4 headphones, and Studio Pro headphones.
So I guess I just kind of figured that when Apple eventually updated the AirPods Max, we’d at least get a version with the same (or better!) technologies as those products.
Both the Beats Studio Pro and the Solo 4 headphones let you use their USB-C port for more than just charging. They can deliver lossless, hi-res audio straight from a Mac or a USB-C-equipped iPhone. They also come with a dedicated analog cable. In the case of the Solo 4, that analog connection works when the battery is dead.
The AirPods Pro 2 (and Pro 2 with USB-C) both got the Apple H2 chip, which by Apple’s own description is capable of some impressive feats of computational audio.
The updated AirPods Max got none of these features and improvements. And not only does it not ship with a 3.5mm to USB-C cable, Apple has yet to offer this cable as an optional accessory. But that’s not all.
Then there’s the case. I use that term loosely. Apple’s bizarre, magnetically latched cover offers some protection for the AirPods Max’s earcups and earcushions, but the two physical controls remain entirely exposed, as does the headband. Again, these aren’t cheap headphones. They deserve better protection.
The AirPods Max are very popular. On a recent trip to Scandinavia, I was stunned by how many people were wearing them. Maybe Apple figures there’s no need to upgrade them beyond swapping out the charging port. But I find that to be a cynical response to a market where competitors like Bose, Sennheiser, and Sony keep adding meaningful improvements to their products with every new generation.
I can only hope that Apple sees the updated AirPods Max as a temporary stopgap. A short-term way to keep its sales numbers up for a few more months until it can release a true second-gen product.
Instagram is making its way to yet another screen, and this time, Apple TV is getting a taste of the Reels rabbit hole. The company has launched a dedicated Instagram app for Apple TV, bringing Reels, longer videos, and live shows to the big screen. So, if watching one quick clip on a phone somehow turns into an hour of scrolling, there's now a much larger screen for that.
Instagram brings Reels and more to Apple TV
Audio-Technica, a brand well known for making some of the best studio and professional headphones on the market, has just come out with the ATH-AWX7000, which the company itself claims to be its "finest headphones ever." The new flagship closed-back headphone has debuted at an eye-watering price of $3,799. It combines hand-finished Japanese woodwork with a newly developed 58mm driver.
The earcups are made from Kiso cypress, a prized wood historically used for Shinto shrines and Buddhist temples. Each housing is finished by hand with traditional Echizen lacquer, which brings out the grain and is expected to darken over time. The frame and sliders are finished in a deep navy kachi-iro shade traditionally associated with samurai.
This post is brought to you in paid partnership with Best Buy.
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