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The latest Amazon Echo Buds 2 with ANC are a huge 61% off right now

Despite their best efforts with Fire TV devices, Kindles, and the surprisingly good Amazon Basics line, it is somewhat difficult to remember that Amazon is more than a retailer — that they’re also a producer of products themself. This deal — which takes the $140 Amazon Echo Buds 2, drops the price by 61% (a […]

Despite their best efforts with Fire TV devices, Kindles, and the surprisingly good Amazon Basics line, it is somewhat difficult to remember that Amazon is more than a retailer — that they’re also a producer of products themself. This deal — which takes the $140 Amazon Echo Buds 2, drops the price by 61% (a discount of $85), and sells them for just $55 — really reminds you that Amazon is alive and well as a producer. Tap the button below to check out this neat headphones deal yourself or keep reading to see our take.

The Amazon Echo Buds 2 are an affordable pair of earbuds that are comfortable to wear, have 15 hours of total battery life, and are IPX4 water resistant. They also feature ANC, something you’ve classically not seen below $60. And while you shouldn’t expect the kind of silence you’ll get from Sony’s new WH-1000XM6, they’ll take the edge off. Our Amazon Echo Buds 2 review mentions that where these buds really shine, instead, is their transparency mode, which is adjustable and can even make external sounds louder when dialed up to the max. As an Amazon product, you’ll also enjoy how they can connect with your Alexa app’s location services, helping you find your buds whenever they get lost. As an interesting quirk, the inner accelerometer of the Echo Buds 2 works as a basic step counter, making these a great Fitbit alternative if steps is the main stat you’re looking to track.

Classically, at their full price, there was the question of who these buds were really for. They have a special feature that lets you talk directly to Alexa hands free (i.e. there’s no need for an initial button press) directly from your earbuds, so they were always handy for the Alexa-obsessed. At just $55, however, the range of interested parties goes up immensely. If you compare these buds at $55 to some of the offerings in our list of the best budget headphones and earbuds and best wireless earbuds, you’re really only going to come up with two alternatives anywhere close to this price and quality — the EarFun Air Pro 4 (marked down to $63) or the Soundcore Space A40 (marked down to $59). Getting Amazon’s newest buds for just $55, however, still feels like a steal, especially since that is a price that’s $85 off their usual $140.

Instagram is making its way to yet another screen, and this time, Apple TV is getting a taste of the Reels rabbit hole. The company has launched a dedicated Instagram app for Apple TV, bringing Reels, longer videos, and live shows to the big screen. So, if watching one quick clip on a phone somehow turns into an hour of scrolling, there's now a much larger screen for that.

Instagram brings Reels and more to Apple TV

Audio-Technica, a brand well known for making some of the best studio and professional headphones on the market, has just come out with the ATH-AWX7000, which the company itself claims to be its "finest headphones ever." The new flagship closed-back headphone has debuted at an eye-watering price of $3,799. It combines hand-finished Japanese woodwork with a newly developed 58mm driver.

The earcups are made from Kiso cypress, a prized wood historically used for Shinto shrines and Buddhist temples. Each housing is finished by hand with traditional Echizen lacquer, which brings out the grain and is expected to darken over time. The frame and sliders are finished in a deep navy kachi-iro shade traditionally associated with samurai.

This post is brought to you in paid partnership with Best Buy.

Technology evolves every day, transforming how we live and work. Our devices are becoming more than tools we use. They are increasingly capable companions that help streamline day-to-day routines and spark creative ideas. If you have been waiting for the right moment to upgrade your tech setup, the Discover Samsung Shopping Event offers an opportunity to explore what connected, AI-powered living can look like.