Back when Amazon launched its latest version of the Fire TV streaming box in September 2017, it teased single sign-on (SSO) as a feature that users could look forward to seeing in the near future. That day has finally come, as Amazon announced today that the SSO feature is now available to U.S. customers, and will begin rolling out support to several popular channels and apps immediately.
SSO does exactly what it sounds like: It allows users to use a single set of login credentials to sign in to all connected accounts. No more having to memorize a dozen different usernames or passwords, or risk your security by only using one set for every single service or app. SSO will take care of all your logins through a single set of credentials, much like a service such as Last Pass does from your internet logins. This is a very welcome addition to Fire TV, especially considering the the Apple TV, Roku, and Nvidia Shield have all supported SSO for some time. It’s nice to have Amazon up to speed.
In order to use SSO on a Fire TV, you’ll need to have a subscription to a cable or satellite TV provider that provides the SSO service through Adobe Experience Cloud. Supported providers will initially include Dish, DirecTV, AT&T Uverse, Verizon Fios, Cox, and Cablevision (Altice), though Amazon says it’s working with other providers to extend support to more customers.
As for content, a number of popular network TV channels with standalone apps on Fire TV will support SSO. The following is a list of all channels and apps that can be linked to an SSO account as of the feature’s launch:
The official press release for the announcement also lists TBS and TNT as channels that will be supported in the near future, and promises support for additional apps will continue to expand in the coming weeks and months.
Fire TV users in the U.S. who have the required pay TV subscription can begin using SSO now. Users will need to sign in with their TV provider account to unlock all supported apps on their Fire TV.
Instagram is making its way to yet another screen, and this time, Apple TV is getting a taste of the Reels rabbit hole. The company has launched a dedicated Instagram app for Apple TV, bringing Reels, longer videos, and live shows to the big screen. So, if watching one quick clip on a phone somehow turns into an hour of scrolling, there's now a much larger screen for that.
Instagram brings Reels and more to Apple TV
Audio-Technica, a brand well known for making some of the best studio and professional headphones on the market, has just come out with the ATH-AWX7000, which the company itself claims to be its "finest headphones ever." The new flagship closed-back headphone has debuted at an eye-watering price of $3,799. It combines hand-finished Japanese woodwork with a newly developed 58mm driver.
The earcups are made from Kiso cypress, a prized wood historically used for Shinto shrines and Buddhist temples. Each housing is finished by hand with traditional Echizen lacquer, which brings out the grain and is expected to darken over time. The frame and sliders are finished in a deep navy kachi-iro shade traditionally associated with samurai.
This post is brought to you in paid partnership with Best Buy.
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