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No need to wait for Prime Day — the Amazon Fire TV Stick 4K is 50% off

The Amazon Fire TV Stick 4K is 50% off from Amazon, slashing its price to just $25 from $50, weeks ahead of Prime Day 2025.

If you’re in the market for a streaming device, you don’t have to wait for Prime Day 2025 to enjoy a discount on the Amazon Fire TV Stick 4K. It’s already on sale at 50% off, so you’ll only have to pay $25 instead of its original price of $50. This is a limited-time offer though, so there’s a chance it will no longer be around when Amazon’s shopping event starts on July 8. If you want to make sure that you get it for half-price, you should go ahead with the purchase right now.

A streaming device will let you replace the operating system of your smart TV if you’re not impressed by it, or allow you to access streaming services on your non-smart TV. The Amazon Fire TV Stick 4K gives you Amazon’s Fire TV platform, and it supports content in 4K Ultra HD resolution to maximize the sharpness of your 4K TV. The streaming stick also supports Dolby Vision and HDR10+ for impressive visuals, and Dolby Atmos for fantastic audio, for a cinematic experience in the comfort of your own living room.

The Amazon Fire TV Stick 4K comes with the Alexa Voice Remote, which will let you use voice commands with Amazon’s Alexa for various functions such as finding content, adjusting playback, and controlling your other smart home devices. You’ll also be able to find movies and shows by actor, plot, and even quotes with the streaming stick’s AI-powered Fire TV Search.

Prime Day 2025 is still a couple of weeks away, but the Amazon Fire TV Stick 4K is already available with a 50% discount. From its sticker price of $50, it’s down to just $25, which is an excellent price for this streaming device. This limited-time offer may disappear at any moment, so we highly recommend moving forward with your transaction for it as soon as you can. Meanwhile, while waiting for your Amazon Fire TV Stick 4K to arrive, check out these streaming deals for discounts on subscriptions.

Instagram is making its way to yet another screen, and this time, Apple TV is getting a taste of the Reels rabbit hole. The company has launched a dedicated Instagram app for Apple TV, bringing Reels, longer videos, and live shows to the big screen. So, if watching one quick clip on a phone somehow turns into an hour of scrolling, there's now a much larger screen for that.

Instagram brings Reels and more to Apple TV

Audio-Technica, a brand well known for making some of the best studio and professional headphones on the market, has just come out with the ATH-AWX7000, which the company itself claims to be its "finest headphones ever." The new flagship closed-back headphone has debuted at an eye-watering price of $3,799. It combines hand-finished Japanese woodwork with a newly developed 58mm driver.

The earcups are made from Kiso cypress, a prized wood historically used for Shinto shrines and Buddhist temples. Each housing is finished by hand with traditional Echizen lacquer, which brings out the grain and is expected to darken over time. The frame and sliders are finished in a deep navy kachi-iro shade traditionally associated with samurai.

This post is brought to you in paid partnership with Best Buy.

Technology evolves every day, transforming how we live and work. Our devices are becoming more than tools we use. They are increasingly capable companions that help streamline day-to-day routines and spark creative ideas. If you have been waiting for the right moment to upgrade your tech setup, the Discover Samsung Shopping Event offers an opportunity to explore what connected, AI-powered living can look like.