If you miss the halcyon days of MTV in its prime, Apple thinks you might want to check out Apple Music TV. It’s a free, 24-hour a day curated livestream of music videos, according to Variety, which will also feature live shows and events as well as chart countdowns and guests.
Limited to U.S. residents for now, the livestream can be accessed via the Apple TV app, on the web, and as a new tab within the Apple Music app on all supported devices. Given that the Apple TV app is now available on a huge variety of smart TVs and streaming media devices, there are going to be very few people who do not have access to Apple Music TV.
Digital Trends tried to access the new channel via the web but it kept redirecting to an Apple TV App landing page.
The new channel will host video premieres at noon ET every Friday, according to The Verge, starting with Joji’s 777 and Saint Jhn’s Gorgeous on the 23rd. On Thursday, October 22, Apple TV Music will play host to a Bruce Springsteen takeover, as a promotional lead-up to his new album Letter to You. Programming for this event will include an exclusive interview with Zane Lowe, the anchor host of Apple Music’s Apple Music 1 radio station (formerly Beats 1).
It’s not clear if Apple intends to use advertising to keep Apple Music TV free, but given that this is the model for virtually all other free on-demand and livestream content, it seems like a distinct possibility. Apple does not currently offer a free tier of its Apple Music service.
It’s also not clear if audiences are now living in a post-MTV world. With most music videos available with just a few clicks on YouTube, will folks be content to turn on a classic TV experience and simply let a curated list of music videos wash over them?
Recently, Apple has been pouring a lot of energy into making its Apple TV app a global phenomenon. It has struck deals with major TV companies like Samsung, LG, Vizio, and Sony to get the TV app onto these devices, and similar deals have been signed with Roku and Amazon’s Fire TV platforms.
Instagram is making its way to yet another screen, and this time, Apple TV is getting a taste of the Reels rabbit hole. The company has launched a dedicated Instagram app for Apple TV, bringing Reels, longer videos, and live shows to the big screen. So, if watching one quick clip on a phone somehow turns into an hour of scrolling, there's now a much larger screen for that.
Instagram brings Reels and more to Apple TV
Audio-Technica, a brand well known for making some of the best studio and professional headphones on the market, has just come out with the ATH-AWX7000, which the company itself claims to be its "finest headphones ever." The new flagship closed-back headphone has debuted at an eye-watering price of $3,799. It combines hand-finished Japanese woodwork with a newly developed 58mm driver.
The earcups are made from Kiso cypress, a prized wood historically used for Shinto shrines and Buddhist temples. Each housing is finished by hand with traditional Echizen lacquer, which brings out the grain and is expected to darken over time. The frame and sliders are finished in a deep navy kachi-iro shade traditionally associated with samurai.
This post is brought to you in paid partnership with Best Buy.
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