We have a new developer beta for tvOS 18 — the software that runs on Apple TV devices — and with it comes our first look at a major new feature. InSight is Apple’s answer to Amazon Prime Video’s X-Ray, which provides quick and easy access to who’s in a scene, and what music may be accompanying it.
Aside from some basic user interface differences like fonts and design elements — InSight definitively looks and feels like Apple, and X-Ray retains Prime Video’s less-sleek motif — they basically work the same. While a movie or show is playing, you can pause or press down (the latter takes you straight to the info) to see thumbnails of the actors on-screen, including their real name (or stage name, we suppose), and the character’s name. Click through one of the thumbnails and you’ll get more information about the actor, and easy links to other films and shows they appear in, as well as roles they have served in some other capacity. Ted Lasso’s Brett Goldstein, for example, has movie and series thumbnails, and he also has tiles for producing and writing.
InSight also links you to music that’s playing on screen. Clicking into it doesn’t automatically open the song, but it does add it to a “Saved Songs” playlist in Apple Music. That’s nicely done.
The InSight feature is currently only available in the tvOS 18 developer beta, so those not living on the bleeding edge will have to wait a bit before it appears in the TV app on Apple TV hardware. And it’s always possible that things will be tweaked before now and then.
Instagram is making its way to yet another screen, and this time, Apple TV is getting a taste of the Reels rabbit hole. The company has launched a dedicated Instagram app for Apple TV, bringing Reels, longer videos, and live shows to the big screen. So, if watching one quick clip on a phone somehow turns into an hour of scrolling, there's now a much larger screen for that.
Instagram brings Reels and more to Apple TV
Audio-Technica, a brand well known for making some of the best studio and professional headphones on the market, has just come out with the ATH-AWX7000, which the company itself claims to be its "finest headphones ever." The new flagship closed-back headphone has debuted at an eye-watering price of $3,799. It combines hand-finished Japanese woodwork with a newly developed 58mm driver.
The earcups are made from Kiso cypress, a prized wood historically used for Shinto shrines and Buddhist temples. Each housing is finished by hand with traditional Echizen lacquer, which brings out the grain and is expected to darken over time. The frame and sliders are finished in a deep navy kachi-iro shade traditionally associated with samurai.
This post is brought to you in paid partnership with Best Buy.
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