Subscribers to Apple TV+ are about to get a big surprise as Apple today raised the price of its Apple TV+ streaming service for the second time in its four-year history, hiking it from $7 to $10 per month. Its annual subscription rate also goes from $69 to $99.
The new prices quietly appeared on the company’s website today, but Apple TV+ isn’t the only service in its roster to see a price increase: Apple’s gaming subscription service, Apple Arcade, has gone from $5 per month to $7 per month and its news subscription, Apple News+ goes from $10 per month to $13 per month. This is the first time either of those services has had their prices increased.
While Apple Music and Fitness+ seem to have dodged the increase, the company’s Apple One bundles that include these services have also had their prices increased. The Individual plan, which includes Apple TV+, 50GB of iCloud storage, Apple Music, and Arcade, goes from $17 per month to $20 per month; the Family plan, which includes the same services but with 200GB of iCloud storage, hits $26 per month from $23 per month; and finally the Premier plan with 2TB of iCloud storage, plus Fitness+ and News+, gets the biggest increase, going from $33 per month to $38 per month.
The price increase has taken effect immediately in the U.S. and other countries, including Canada, which sees Apple TV+ go from $9 to $13 per month ($89 to $129 yearly); Apple Arcade hike up from $6 to $9; and Apple News+ going from $13 to $17 per month.
While it has been rare for Apple to raise the price of Apple TV+ and its other services, it’s less surprising since other streaming services, such as Netflix, have recently increased their rates. Given the success of many of its originally-produced shows, such as Ted Lasso, The Morning Show, and Severance, it’s kind of surprising Apple hasn’t done this sooner.
Instagram is making its way to yet another screen, and this time, Apple TV is getting a taste of the Reels rabbit hole. The company has launched a dedicated Instagram app for Apple TV, bringing Reels, longer videos, and live shows to the big screen. So, if watching one quick clip on a phone somehow turns into an hour of scrolling, there's now a much larger screen for that.
Instagram brings Reels and more to Apple TV
Audio-Technica, a brand well known for making some of the best studio and professional headphones on the market, has just come out with the ATH-AWX7000, which the company itself claims to be its "finest headphones ever." The new flagship closed-back headphone has debuted at an eye-watering price of $3,799. It combines hand-finished Japanese woodwork with a newly developed 58mm driver.
The earcups are made from Kiso cypress, a prized wood historically used for Shinto shrines and Buddhist temples. Each housing is finished by hand with traditional Echizen lacquer, which brings out the grain and is expected to darken over time. The frame and sliders are finished in a deep navy kachi-iro shade traditionally associated with samurai.
This post is brought to you in paid partnership with Best Buy.
Technology evolves every day, transforming how we live and work. Our devices are becoming more than tools we use. They are increasingly capable companions that help streamline day-to-day routines and spark creative ideas. If you have been waiting for the right moment to upgrade your tech setup, the Discover Samsung Shopping Event offers an opportunity to explore what connected, AI-powered living can look like.