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New Apple tvOS finally brings comfort of iOS to your TV

The popular yet somewhat neglected Apple TV is finally getting an upgrade. After being left in the dust by the likes of Roku and Amazon, Apple's latest set-top box is fighting back. Its all new operating system, tvOS, helps bridge the gap between functionality and familiarity.

While the headline attractions at Apple’s most recent event were the 13-inch iPad Pro and iPhone 6S, the biggest leap forward announced at Apple’s latest keynote was the new and improved Apple TV. Boasting a slightly taller form factor and a completely redesigned touch remote, this new piece of home theater hardware attempts to bridge the gap between iOS and your TV.

With tvOS, a completely new operating system working at the core of the device, the new user interface and app store will be a welcoming sight to users. Siri is at the heart of the new Apple TV. Voice search works across most of the video streaming apps available, and you can ask Siri a series of questions to narrow the results.

In this episode of “Explained”, Joshua Smith breaks down everything that’s new in tvOS, along with the potential of Apple’s new set top streaming box. See how the software is already being used, how you can expect to use it and more in this quick video.

Instagram is making its way to yet another screen, and this time, Apple TV is getting a taste of the Reels rabbit hole. The company has launched a dedicated Instagram app for Apple TV, bringing Reels, longer videos, and live shows to the big screen. So, if watching one quick clip on a phone somehow turns into an hour of scrolling, there's now a much larger screen for that.

Instagram brings Reels and more to Apple TV

Audio-Technica, a brand well known for making some of the best studio and professional headphones on the market, has just come out with the ATH-AWX7000, which the company itself claims to be its "finest headphones ever." The new flagship closed-back headphone has debuted at an eye-watering price of $3,799. It combines hand-finished Japanese woodwork with a newly developed 58mm driver.

The earcups are made from Kiso cypress, a prized wood historically used for Shinto shrines and Buddhist temples. Each housing is finished by hand with traditional Echizen lacquer, which brings out the grain and is expected to darken over time. The frame and sliders are finished in a deep navy kachi-iro shade traditionally associated with samurai.

This post is brought to you in paid partnership with Best Buy.

Technology evolves every day, transforming how we live and work. Our devices are becoming more than tools we use. They are increasingly capable companions that help streamline day-to-day routines and spark creative ideas. If you have been waiting for the right moment to upgrade your tech setup, the Discover Samsung Shopping Event offers an opportunity to explore what connected, AI-powered living can look like.