The Beats by Dr. Dre line of headphones will see a new set of five neon colors hit Target stores exclusively until June 2, at which time they’ll become available from other retailers.
The five neon colors are a bit unique for the Beats line, though they don’t apply to all the different models and variants of the line, only the over-ear Mixr headphones. The Mixr feature 40mm drivers, a dual jack for daisychaining with other headphones and an inline mic/control piece.
The bright new cans went on sale on Target’s website first on May 13, and will hit brick-and-mortar stores on May 19, with the exclusivity deal lasting until June 2. The pink pair will stay on with Target until June 17. After that, other retailers will carry the neon group, though it’s not clear who they will be. Beats Mixr headphones have traditionally stuck to black, white, red or a combination of matte colors. This neon rainbow is a departure from what the previous models look like. Otherwise, the components inside and form factor are identical.
Regardless of color, these light and bright Mixrs will cost $250 each, the same as the regular Mixrs do, so there is no price premium just because you’ll stand out more wearing one of these.
The move does follow SMC’s Street by 50 Cent lineup which featured an expansion of colors that included some bright combinations, including a couple of neon colors.
Instagram is making its way to yet another screen, and this time, Apple TV is getting a taste of the Reels rabbit hole. The company has launched a dedicated Instagram app for Apple TV, bringing Reels, longer videos, and live shows to the big screen. So, if watching one quick clip on a phone somehow turns into an hour of scrolling, there's now a much larger screen for that.
Instagram brings Reels and more to Apple TV
Audio-Technica, a brand well known for making some of the best studio and professional headphones on the market, has just come out with the ATH-AWX7000, which the company itself claims to be its "finest headphones ever." The new flagship closed-back headphone has debuted at an eye-watering price of $3,799. It combines hand-finished Japanese woodwork with a newly developed 58mm driver.
The earcups are made from Kiso cypress, a prized wood historically used for Shinto shrines and Buddhist temples. Each housing is finished by hand with traditional Echizen lacquer, which brings out the grain and is expected to darken over time. The frame and sliders are finished in a deep navy kachi-iro shade traditionally associated with samurai.
This post is brought to you in paid partnership with Best Buy.
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