Best Buy Prime Day TV sale: everything you need to know about the TV deals

By John Alexander and John McCann Updated July 3, 2025

Amazon Prime Day 2025 will see rival retailers launch their own deals during the same period, as they look to capitalize on the flurry of bargain hunters hitting the web, and TVs tend to be big business during these sale events.

We fully expect to see Best Buy TV deals during the four day Prime Day period, which runs from July 8 to July 11.

If you simply can’t wait until July 8 to bag a bargain though, Best Buy is currently running a 4th of July sale all the way through July 6. Plus, you don’t need a to be an Amazon Prime member to access these deals.

You’ve got Best Buy TV deals questions, we’ve got answers.

No, you do not need a Prime membership to access Best Buy’s sales. Its TV deals are open to all new and existing customers.

For most people, the big things you need to think about when picking a TV are getting the right size TV and picking a budget for you. While the first depends on room size, optics, and needs, the second can be more complex.

When thinking about pricing, TVs under $500 are the new super budget price when it comes to TVs, and you can actually expect to get a 4K TV under that price range. Yes, even with OLED or QLED backlighting. Then, your TVs approaching (and exceeding) $1,000 shift to being something more upgraded, where average TV consumers will enjoy the TV.

Finally, TVs at the $1,500 point and higher are pretty much all going to be premium TVs during sales times, though you might consider an off-sale $1,500 TV to be mid-tier. Since you’re getting a TV with a percentage off, it can help to start looking at TVs that are the price you’d normally pay (without a sale) and then look about $100 to $200 higher, as well, to score the best deal.

If you sort of squint and ignore huge chunks of the site, you could say that Digital Trends is a place of screens. We have excellent reviewers that know more about paneling types, color gamuts, and brightness levels than you’ll ever need to when enjoying a TV.

These reviews, and compilations of them put into our buying guides, are the bread and butter of our deals selection. Or, if we haven’t looked at something directly, you can be assured the product is more-or-less analogous to something we have.

Also, remember, this is Best Buy. That means they’ll offer the best deals on Insignia, which is a Best Buy brand, products. While we don’t want to overload you with Insignia stuff, we don’t want to ignore the brand either during deal times. Insignia provides a quality build and a low cost at the best of times, so if we see a good Insignia deal, we’ll be throwing it in the mix.