It’s Bose’s 60th anniversary, so the company is celebrating with an appropriate creation: a set of diamond-encrusted Bose Ultra Open Earbuds valued at over $9,000. The blingy buds are one-of-a-kind and they aren’t for sale. Instead, Bose has decided to award them to one lucky person: the winner of its Diamond-Studded Giveaway contest.
Is this an obvious marketing move to generate buzz for the audio brand? For sure, but it’s also a way to drive sales of Bose QuietComfort Ultra Headphones, Ultra Earbuds, and Ultra Open Earbuds in the new limited edition “Diamond Collection” product color. Each Diamond Collection purchase on bose.com between August 26 and September 16 gets you one entry into the contest, up to a maximum of three entries per person.
Bose hasn’t said how many of each model has been created in the Diamond Collection color — only that they’ll be available “as supplies last.”
As over-the-top as a set of diamond-studded earbuds may be, the decision to give the Ultra Open Earbuds a more jewelry-like look makes sense. The Ultra Open Earbuds are designed to be worn all day, and their clip shape positions them on the side of the ear, where they already look like a type of earring, even in their less blingy versions. Thanks to their open design, you don’t need to remove them to have conversations.
Bose says that only one set of these Diamond Ultra Open Earbuds have been made and it has no plans to create and sell any others.
To craft them, Bose worked with an external jewelry designer, though it hasn’t indicated who that is. The earbuds use 1.77 carats of lab-grown diamonds – F/G color, VS quality – and 3 grams of 14-karat gold. The total karat count for the case is 19.184, and it uses the same lab-grown diamonds with the same color and quality as the buds, with an additional 93 grams of 14k gold.
Instagram is making its way to yet another screen, and this time, Apple TV is getting a taste of the Reels rabbit hole. The company has launched a dedicated Instagram app for Apple TV, bringing Reels, longer videos, and live shows to the big screen. So, if watching one quick clip on a phone somehow turns into an hour of scrolling, there's now a much larger screen for that.
Instagram brings Reels and more to Apple TV
Audio-Technica, a brand well known for making some of the best studio and professional headphones on the market, has just come out with the ATH-AWX7000, which the company itself claims to be its "finest headphones ever." The new flagship closed-back headphone has debuted at an eye-watering price of $3,799. It combines hand-finished Japanese woodwork with a newly developed 58mm driver.
The earcups are made from Kiso cypress, a prized wood historically used for Shinto shrines and Buddhist temples. Each housing is finished by hand with traditional Echizen lacquer, which brings out the grain and is expected to darken over time. The frame and sliders are finished in a deep navy kachi-iro shade traditionally associated with samurai.
This post is brought to you in paid partnership with Best Buy.
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