CBS News’ streaming service CBSN is joining forces with Instagram to feature the app’s Stories within its live coverage of the presidential debates.
In an election season teeming with digital partnerships between news organizations and social media platforms, CBSN’s Instagram tie-in still manages to stand out from the crowd. The deal marks the first time the relatively new Stories feature will be used by a network as part of its live coverage.
Launched in August, Instagram Stories allow you to share video and image slideshows that disappear after 24 hours, much like Snapchat Stories. Brands immediately took to Instagram’s version of the feature in a bid to provide even more content to the app’s massive audience.
For its part, CBSN will incorporate Instagram Stories created by its anchors — alongside Stories by voters and experts from across the nation — in its pre-debate and post-debate coverage. CBSN is partnering with real-time audience engagement platform Connect Live to deliver Stories live on air.
Among the CBSN and CBS News correspondents you can expect to see Instagramming the action will be Gayle King, Norah O’Donnell, Nancy Cordes, Vladimir Duthiers, Major Garrett, Reena Ninan, Will Rahn and Bob Schieffer.
“Throughout this campaign, CBSN has highlighted new voices on new screens to bring politics to life, making a partnership with Instagram, which focuses on stories, a natural fit,” said Christy Tanner, senior vice president and general manager of CBS News Digital.
CBSN’s full coverage of the debates kicks off at 7 p.m. ET. The first of three scheduled presidential debates between Hillary Clinton and Donald Trump will take place on Monday, September 26. Additionally, the network’s anchor Elaine Quijano will moderate the vice presidential debate on October 4.
Unlike its social media counterparts, Instagram’s short-form video format ultimately means it cannot host actual livestreams of the debates themselves. Partnering with a news network is therefore a great way for the popular photo-sharing app to be part of the action during a series of events that will no doubt dominate the chatter online.
Earlier this month, Samsung unveiled its first clip-on earbuds called the Galaxy Buds On. Initially, it announced pricing and availability details only for Korea, but now the brand has revealed them for the US market as well. As per Samsung, the Galaxy Buds On will cost $229 and will be available to buy in early November. Only one color option, Black, will be available initially.
That is quite a steep price, considering the flagship Galaxy Buds 4 Pro go for $250. The Buds On also has no active noise cancellation, weaker bass response, and lower dust and water resistance. All that said, the use case is fundamentally different. While you might choose the Buds 4 Pro as the best daily drivers for your Galaxy smartphone, the Buds On keep your ear canals open, letting you listen to music while staying aware of traffic, conversations, and everything else happening around you. I can see the appeal for people who find traditional earbuds uncomfortable, or those who regularly listen to music while running or commuting.
Amazon has unveiled a new Alexa lineup featuring the Echo Show 16, Echo Time smart clock, and Alexa Photo Frame. Two speakers join them: an upgraded Echo Dot with a built-in smart home hub and the Echo Studio with Home Camera, which lets Alexa+ see its surroundings. Both are available now for $99.99 and $249.99, respectively.
The Echo Dot does more than play music
Instagram is making its way to yet another screen, and this time, Apple TV is getting a taste of the Reels rabbit hole. The company has launched a dedicated Instagram app for Apple TV, bringing Reels, longer videos, and live shows to the big screen. So, if watching one quick clip on a phone somehow turns into an hour of scrolling, there's now a much larger screen for that.
Instagram brings Reels and more to Apple TV