The price increases will continue until morale — or the bottom line — improves. The three streaming services that fall under the Disney umbrella — that’s Disney+, ESPN+, and Hulu — are once again the subject of price increases. It’s far from the first time, and very likely won’t be the last.
Here’s how everything shakes out this time around:
The new prices go into effect starting October 17.
While Disney’s trio of streaming services has mostly continued to grow, it’s struggled until relatively recently to turn them into profitable endeavors.
“We’ve said all along our path to profitability will not be linear,” CEO Bob Iger said during the company’s second-quarter earnings call in May. “And while we are anticipating a softer third quarter, due in large part to the seasonality of our India sports offerings, we fully expect streaming to be a growth driver for the company in the future and we have prioritized the steps necessary to achieve this.”
Those steps, once again, include charging more.
Disney reports its fiscal third-quarter earnings on August 7.
Instagram is making its way to yet another screen, and this time, Apple TV is getting a taste of the Reels rabbit hole. The company has launched a dedicated Instagram app for Apple TV, bringing Reels, longer videos, and live shows to the big screen. So, if watching one quick clip on a phone somehow turns into an hour of scrolling, there's now a much larger screen for that.
Instagram brings Reels and more to Apple TV
Audio-Technica, a brand well known for making some of the best studio and professional headphones on the market, has just come out with the ATH-AWX7000, which the company itself claims to be its "finest headphones ever." The new flagship closed-back headphone has debuted at an eye-watering price of $3,799. It combines hand-finished Japanese woodwork with a newly developed 58mm driver.
The earcups are made from Kiso cypress, a prized wood historically used for Shinto shrines and Buddhist temples. Each housing is finished by hand with traditional Echizen lacquer, which brings out the grain and is expected to darken over time. The frame and sliders are finished in a deep navy kachi-iro shade traditionally associated with samurai.
This post is brought to you in paid partnership with Best Buy.
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