Dolby Atmos is a pretty remarkable experience when heard within a properly tuned car cabin setup, as implemented by Rivian R1S and the Cadillac Optiq, in particular. Now, Dolby and Cadillac have announced that Atmos will be support across the entire line of Cadillac EVs — which includes the Escalade IQL, Escalade IQ, Lyriq-V, Optiq (as we heard at CES), and Vistiq. Support will also extend into select 2025 models with an over-the-air update, although which are not a part of this announcement.
As we now seem to be spending more and more time in our cars (according to the Federal Highway Administration, Americans drive a staggering 3 trillion miles a year), having the best possible sound in our cars is even more desirable than in the past. As John Couling, Senior Vice President of Entertainment at Dolby Laboratories says, “Whether you are listening to music to pass the time on a long commute or sharing a special moment on a family road trip, music has the power to transform mundane moments into something remarkable.” Chief Engineer at Cadillac, John Cockburn adds, “Together, [Cadillac and Dolby] are taking audio to new heights by ensuring the music experience stays true to the artist’s original vision, delivering a sound experience that makes consumers feel like they are in the music studio with them.”
Up until this point, Apple Music was the primary way to enjoy Dolby Atmos Music while in an Atmos-enabled vehicle, but that is no longer the case. Alongside the announcement of Atmos support across Cadillac’s 2026 EVs and select 2025 models, Atmos Music will also be available through Amazon Music. Rollout for Amazon Atmos support will begin with the Cadillac Optiq and Vistiq.
Instagram is making its way to yet another screen, and this time, Apple TV is getting a taste of the Reels rabbit hole. The company has launched a dedicated Instagram app for Apple TV, bringing Reels, longer videos, and live shows to the big screen. So, if watching one quick clip on a phone somehow turns into an hour of scrolling, there's now a much larger screen for that.
Instagram brings Reels and more to Apple TV
Audio-Technica, a brand well known for making some of the best studio and professional headphones on the market, has just come out with the ATH-AWX7000, which the company itself claims to be its "finest headphones ever." The new flagship closed-back headphone has debuted at an eye-watering price of $3,799. It combines hand-finished Japanese woodwork with a newly developed 58mm driver.
The earcups are made from Kiso cypress, a prized wood historically used for Shinto shrines and Buddhist temples. Each housing is finished by hand with traditional Echizen lacquer, which brings out the grain and is expected to darken over time. The frame and sliders are finished in a deep navy kachi-iro shade traditionally associated with samurai.
This post is brought to you in paid partnership with Best Buy.
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