It seems like you can find Dolby everywhere and on everything these days, as it totally dominates the entertainment market with Dolby Vision HDR on TVs and in cinemas, and Dolby Atmos in soundbars and surround sound speakers. We sat down with Giles Baker, senior vice president of the Consumer Entertainment Group at Dolby, to chat about Dolby’s growing presence in home theaters, and its larger role within the entertainment business.
Giles talked about Dolby’s history as a company, which has taken it from tape decks, to recording studios, to movie theaters. All along the way, the company has been an innovator. But how does it all work?
“It’s a long process,” said Baker. “[The process is] equal parts creativity and technology. Dolby Vision started with the belief that the next frontier in great images — this 10 years ago — is going to be high dynamic range. It starts with tinkering in the labs. Seeing what kinds of displays you can create.”
Since the early years in the Dolby labs building projectors with paper, the company always begins with the technology — whether that be the way sound and video are captured and mixed, or the way we experience it. From there, they take it to the artistic community. This gives a sense of how the tech changes the way content gets created.
Finally, it comes to consumers. But how does Dolby account for the differences in the homes theater setups in people’s homes? “We’re not just building a piece of tech that goes into your TV,” says Baker. “We’re building an entire system that understands what the content is supposed to look like, and describes it in great detail in delivering it to the TV.”
The conversation also touches on the specific partnerships Dolby has established in order to become such a ubiquitous and important part of the entertainment industry and the home theater market. We see Dolby Vision on Sony and LG OLEDs, iOS devices like the iPad Pro and iPhone; Dolby Atmos from live sporting events, and on gaming consoles like the Xbox One.
Instagram is making its way to yet another screen, and this time, Apple TV is getting a taste of the Reels rabbit hole. The company has launched a dedicated Instagram app for Apple TV, bringing Reels, longer videos, and live shows to the big screen. So, if watching one quick clip on a phone somehow turns into an hour of scrolling, there's now a much larger screen for that.
Instagram brings Reels and more to Apple TV
Audio-Technica, a brand well known for making some of the best studio and professional headphones on the market, has just come out with the ATH-AWX7000, which the company itself claims to be its "finest headphones ever." The new flagship closed-back headphone has debuted at an eye-watering price of $3,799. It combines hand-finished Japanese woodwork with a newly developed 58mm driver.
The earcups are made from Kiso cypress, a prized wood historically used for Shinto shrines and Buddhist temples. Each housing is finished by hand with traditional Echizen lacquer, which brings out the grain and is expected to darken over time. The frame and sliders are finished in a deep navy kachi-iro shade traditionally associated with samurai.
This post is brought to you in paid partnership with Best Buy.
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