JLab sets a new low price for noise-canceling wireless earbuds

By Simon Cohen Published October 15, 2024

Not long ago, active noise cancellation (ANC) in a set of wireless earbuds was a pricey proposition, with companies like Bose and Sony charging hundreds of dollars for the privilege of peace and quiet. Today, ANC is within reach of just about everyone. That’s especially true in light of JLab’s announcement of the Go Pop ANC, which it claims are “the most affordable true wireless earbuds with active noise cancellation.” The tiny noise canceling buds come in three color options, and they’re priced at just $30 — only $5 more than the Buy at Amazon .

Buy at JLab

While ANC (and the price) are definitely the headlines on the Go Pop ANC, the earbuds have several other features that make them worth a look:

We’ve tested many JLab earbuds and headphones in the past, and they’ve proven to be a very good value, with sound quality that exceeds what you’d expect given their low prices.

In addition to its low-priced model, the company has also been expanding into the mid-tier section of the audio market. In 2023, it revealed a set of $199 wireless earbuds with dual-drivers and hi-res audio, and at the beginning of 2024, it debuted the JBuds Lux ANC, an $80 set of noise-canceling wireless headphones. Most recently, it upgraded its sports-oriented wireless earbuds with dual-driver technology.