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JVC will begin shipping Roku TVs, likely by the end of the year

Roku TVs are a great option if you want an all-in-one entertainment solution without shelling out big bucks, and now you'll have even more options, as Roku has announced that JVC will begin shipping its own Roku TVs.

There are people who fuss over every aspect of their home theater, hand-picking the perfect TV, choosing an A/V receiver, and carefully auditioning speakers. Then there are people who just want to plug in a TV, kick back, and relax. For that second type of person, Roku TVs are perfect, building the features of Roku’s streaming media players into TVs that are not only handy, but affordable. Now Roku has announced another company will be joining TCL, Philips, and others in manufacturing Roku TVs: JVC.

Technically, it’s Shenzhen MTC Co. who has joined the Roku TV program, but it will be releasing its TVs under the JVC brand. Chances are good that you’ve heard of JVC before, as the name can be found on all sorts of consumer electronics, from fully wireless earbuds to 4K DLP projectors. JVC also sells a range of lower-priced TVs, so joining the Roku TV program makes perfect sense for the brand.

“Roku is America’s #1 streaming platform because it is incredibly easy to use and offers access to countless movies and TV episodes all from the home screen,” JVC’s chief technology officer, John Araki, said in a statement. “We are looking forward to marrying our longstanding history of innovation with Roku’s popular smart TV platform as we aim to improve our customers’ everyday life with smartly designed products making life a little more fun.”

The Roku platform offers more than 5,000 apps (which Roku refers to as “channels”) and access to more than 500,000 movies and TV episodes. Earlier this month, Roku took its Roku Channel, which offers a selection of free TV episodes and movies, online, offering it to anyone with a Roku account — no hardware required.

There is little information in the announcement about exactly what type of TVs we’ll see JVC selling with the Roku platform built-in. One hint is that the “first HD JVC Roku TVs” are expected to ship this year. If 4K was on the table, it would likely be mentioned. That said, while TCL’s biggest success with Roku TVs might be its 4K models, the company also sells its fair share of lower-spec models, and JVC may be planning to do the same.

Instagram is making its way to yet another screen, and this time, Apple TV is getting a taste of the Reels rabbit hole. The company has launched a dedicated Instagram app for Apple TV, bringing Reels, longer videos, and live shows to the big screen. So, if watching one quick clip on a phone somehow turns into an hour of scrolling, there's now a much larger screen for that.

Instagram brings Reels and more to Apple TV

Audio-Technica, a brand well known for making some of the best studio and professional headphones on the market, has just come out with the ATH-AWX7000, which the company itself claims to be its "finest headphones ever." The new flagship closed-back headphone has debuted at an eye-watering price of $3,799. It combines hand-finished Japanese woodwork with a newly developed 58mm driver.

The earcups are made from Kiso cypress, a prized wood historically used for Shinto shrines and Buddhist temples. Each housing is finished by hand with traditional Echizen lacquer, which brings out the grain and is expected to darken over time. The frame and sliders are finished in a deep navy kachi-iro shade traditionally associated with samurai.

This post is brought to you in paid partnership with Best Buy.

Technology evolves every day, transforming how we live and work. Our devices are becoming more than tools we use. They are increasingly capable companions that help streamline day-to-day routines and spark creative ideas. If you have been waiting for the right moment to upgrade your tech setup, the Discover Samsung Shopping Event offers an opportunity to explore what connected, AI-powered living can look like.